Advanced Analytics Senior Executive, GOC

As Senior Analyst, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG. You will be partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles.

Responsibilities

Partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles; Fully immerse yourself in marketing data (collection, cleaning, analysis, evaluation) as well as measurement methodologies (A/B testing, Matched Market Tests, statistical validation, etc.); Champion real-time data QA, input, and formatting to ensure successful implementation of media measurement; Proactively identify and resolve program & project issues, escalating appropriately; Transform data into visually appealing presentations; Communicate and tell a story with advertising campaign insights; Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability; Stay up to date on our product offerings and how it affects analytics; Occasionally manage conversations with vendors and clients

Requirements

Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience; At least C1 English language proficiency or equivalent; 1-3 years of experience working in a marketing analytics-based role; Proficiency in Excel, PowerPoint; Exposure to measurement of both Brand and Direct Response marketing campaigns; Strong project management skills; Strong verbal and written communication; Strong attention to detail and ability to manage multiple tasks; Highly organized and efficient under pressure; Natural affinity for numbers/data and a passion for playing with data in order to solve problems; Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc.; Experience in digital media execution (Search, Social, Programmatic) with strong analytical skills; Must reside in Colombia or Mexico and have a valid work permit

Nice to have

Preferably in a media agency; Google Workspace; Experience with generative AI tools (Gemini, ChatGPT); Experience with programming languages such as R, SQL, and Python

Benefits

Access to internal learning platforms, certifications, and training sessions; life insurance; wellness programs; significant paid time off; preferential partner discounts; employee mental health awareness day; employee resource groups; in-office events