AI Operations & Enablement Lead – Marketing Center of Excellence (CoE)

We are seeking an AI Operations & Enablement Lead to join our Marketing Center of Excellence (CoE). This is a unique, high-impact role that bridges the gap between abstract AI capabilities and real-world marketing execution. Operating as a centralized peer and partner to our regional brands and business units, you will be responsible for identifying high-value marketing use cases, prototyping and reviewing AI agent solutions, and physically deploying tactical automations that drive measurable efficiency. While this role requires a master-level grasp of systems thinking and cross-functional program management to navigate our corporate architecture, it is fundamentally a scrappy, builder-first position. You will not just recommend solutions—you will build, tweak, audit, and run them alongside our brand teams.

Responsibilities

Audit brand workflows and identify high-impact AI opportunities; evaluate existing or vendor-proposed AI tools for integration with the MarTech stack; filter opportunities into 'Quick wins', 'Strategic builds', or 'Not viable'; Build and test AI-driven agents and intelligent automation workflows using APIs and orchestration frameworks; integrate AI prototypes into core marketing systems (Marketo, Salesforce, CMS, dynamic creative platforms); set up observability tracking and operationalize responsible-AI guardrails; Run agile sprints to move AI solutions from ideation to deployment; create documented playbooks, governance decision trees, and self-service templates; embed with brand teams during early deployment phases to troubleshoot and optimize; drive adoption through enablement programs, office hours, and a marketing AI Champions network; standardize and continuously refine a shared prompt and pattern library; Build and maintain a leadership-ready dashboard tracking adoption metrics, efficiency outcomes, and solution health; deliver monthly scorecard and quarterly business review

Requirements

5 – 8 years blending Marketing Operations, Technical Program Management (TPM), Product Operations, or MarTech engineering; Recent Hands-On AI Building: Must have a proven track record of actively building with current AI tools within the past 12 months (e.g., custom agent orchestration, API-driven workflows, or multi-step LLM automations); Be prepared to walk through a workflow you built; Systems & Architecture Fluency: A strong conceptual grasp of how enterprise data flows, how APIs connect, and how AI overlays across a fragmented modern marketing stack; MarTech Familiarity: Solid working knowledge of enterprise CRMs, marketing automation platforms, and ad platforms (e.g., Salesforce, Adobe/Marketo, Google/Meta Ads infrastructure); The "Scrappy Translator" Mindset: Exceptional communication skills with the ability to explain complex LLM behaviors to a traditional brand manager, coupled with a self-directed work style that thrives on "figuring it out" in ambiguous environments; Applicants must be currently authorized to work in the United States; This position is not eligible for employment visa sponsorship now or in the future

Benefits

medical; dental; vision; paid vacation; 401k (up to 4% match); Health Savings Account (with company contribution); wellbeing program; product purchase discounts; annual discretionary bonus