Analytics Associate Director

We are seeking an Associate Director to join our growing Analytics & Insights team, reporting into the Analytics Director. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role.

Responsibilities

Build and apply deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans; Help deliver best-in-class analytical capabilities across the agency with the wider Analytics team; Recruit, manage, and develop a team of 1-3 analysts; Lead the creation of clear, robust and thought-provoking campaign reviews and insights; Develop deep understanding of marketing platform testing and targeting abilities; Deliver insightful campaign reviews with actionable recommendations; Provide actionable insights and design experiments to optimise campaign performance, focusing on brand and conversion lift studies; Be a reliable day-to-day point of contact for clients and maintain robust client relationships; Coordinate with third-party vendors for bespoke measurement solutions, including contracts and SOWs; Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions; Translate complex data concepts for stakeholders and contribute to the company's data strategy

Requirements

Highly numerate; Degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science; Experience in analytics, measurement, data science, or a related field; Knowledge of applying measurement to media campaigns through Meta/Google, including brand and conversion lift studies or matched market tests; Well-developed problem-solving skills; Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory; Strong communication skills; Able to work independently and as part of a cross-functional team; Ability to use project management tools such as Jira/Trello; Highly capable at presenting data in a visually engaging and insightful manner; Experience in mentorship and management; Stay up-to-date with the latest industry trends and advancements in data science and analytics; Proficiency in SQL & R/Python, including pandas, numpy, scipy & matplotlib; Strong understanding of data points collected and analysed in digital campaigns, including media data and incremental measurement for Direct Response and Brand campaigns; Right to work in the UK; Embrace WPP & WPP Media shared core values

Nice to have

Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools; Experience with cloud technologies, such as GCP; Proven understanding and experience with digital ad platforms APIs; Knowledge of market research methodologies; Speaking any European languages

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups and in-office events; Training/development; Full access to Google Cloud Platform