Analytics Senior Executive, GOC

As an Senior Analyst, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG. You will be partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles, helping build continuity and imp between the various teams. We highly encourage professionals with experience in digital media execution (Search, Social, Programmatic) who possess strong analytical skills to apply.

Responsibilities

Quantifying and measuring the success of marketing and advertising executions and delivering quantifiable insights; Partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles; Fully immersing yourself in marketing data (collection, cleaning, analysis, evaluation) as well as measurement methodologies (A/B testing, Matched Market Tests, statistical validation, etc.); Championing real-time data QA, input, and formatting to ensure successful implementation of media measurement; Proactively identifying and resolving program & project issues, escalating appropriately; Transforming data into visually appealing presentations; Communicating and telling a story with advertising campaign insights; Seeking knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability; Staying up to date on product offerings and how it affects analytics; Occasionally managing conversations with vendors and clients

Requirements

Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience; At least C1 English language proficiency or equivalent; 1-3 years of experience working in a marketing analytics-based role, preferably in a media agency; Proficiency in Excel, PowerPoint; Exposure to measurement of both Brand and Direct Response marketing campaigns; Strong project management skills; Strong verbal and written communication; Strong attention to detail and ability to manage multiple tasks; Highly organized and efficient under pressure; Natural affinity for numbers/data and a passion for playing with data in order to solve problems; Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc.

Nice to have

Google Workspace; Experience with generative AI tools (Gemini, ChatGPT); Experience with programming languages such as R, SQL, and Python; Experience with digital media execution (Search, Social, Programmatic)

Benefits

Access to internal learning platforms, certifications, and training sessions; Life insurance; Wellness programs; Significant paid time off; Preferential partner discounts; Employee mental health awareness day; Employee resource groups; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events; Global WPP Media & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising