Associate, Direct Activation

The Associate, Direct Activation is responsible for the overall execution and management of their assigned client’s investment requirements, purchasing and monitoring all assigned campaigns to ensure all objectives are met.

Responsibilities

Communicate buy changes to vendor reps e.g.: cancellations, shifts, brand changes; Maintenance of campaign executions e.g.: pacing, make goods and pre-emption; Invoice discrepancy resolution; Inputting/uploading campaigns – broadcast and potential digital; Generating campaign reports – including pre and post documents, Masterfile; Daily campaign maintenance; Corporate estimating and posting; Execution, confirmation and monitoring of investment buys; Maintenance of clients’ monthly media expenditures (budget control reports); Use WPP Media’s proprietary tool and other measurement software (Numeris)

Requirements

Driven desire to develop and excel in a media career; Strong attention to detail accuracy and mathematical competency is a must; Highly developed organizational skills; Strong communication skills (verbal and written); Demonstrated solid technical and negotiation skills; Ability to collaborate within a team; Positive, flexible attitude with ability to balance assignments and work under tight deadlines; Intermediate proficiency in MediaOcean, Infosys, Airware, TV/BBM, LENS, and other media related tools; Intermediate proficiency with Microsoft Office Suite, specifically PowerPoint and Excel; At least one year of experience in Investment buying/Broadcast is crucial for this role; Post-secondary degree/diploma in Advertising, Marketing, Business or a related field

Benefits

Variety of employee resource groups; Frequent in-office events; Competitive medical; Group retirement plans; Vision; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days