Associate Director, Media Planning, Pakistan

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. WPP Media is the world's largest media investment company. We are currently looking for an Associate Business Director, Media Planning to join our team.

Responsibilities

Getting close enough to the client to help identify an opportunity to maximize/improve their media investments; Entrenching senior client relationships that position Mindshare as a principle business partner of the client/s; Overall strategic approach on the account/s designed and delivered to meet Client’s business objectives and strategies; Supporting GM in promoting Exchanges philosophy to client, identifying and managing opportunities and achieving buy-in from the decision makers; Developing the scope of work with knowledge of the financial implications and budget requirements to provide required levels of service, negotiating terms of business to optimize account profitability for m/SIX and achieving sign-off from the client for the fee negotiation; Co-ordinates appropriate resources from across the organization, including the global network and Mindshare, to meet client objectives within deadline; Managing the P&L including delivery of agreed budget on the account/s; Supporting the heads on managing, advising and educating the client on Mindshare’s fee structure when projects have been identified outside the agreed scope of work; Annual staffing plan based on job requirements, past performance, and future contingencies; reviewing the resource allocation throughout the year on a quarterly basis; Selling solutions and the expertise of the team as opposed to the individual; Setting KPIs and managing quality of output in front of the client; Cultivating opportunities for additional business opportunities securing additional profitable revenue to the benefit of the client and Mindshare; Ensure that the GM/MD is fully informed of any issues or developments that impact on agency performance and profitability; Working with Business Planning to analyze the market situation of the client’s brands & products and translating in a way that the client’s understand; Support when necessary to ensure alignment of all inputs from Groups/Specialists and making a decision with the client; Leadership of all key stakeholder relationships including media, creative /advertising agencies, client and other marketing partners to ensure alignment of media objectives and strategies; Collaboration with Specialist Group Partners to identify the best and most appropriate talent for assignments

Requirements

Skilled storyteller with experience communicating the benefit of marketing opportunities to brands; Must have strong organizational and numeracy skills; Strong negotiations skills; Flexibility and able to work under pressure; Able to set and meet multiple demands within challenging deadlines; Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally; 6-8 years’ experience in Planning/Buying & leading of teams in relevant field; Experience driving revenue growth with emerging opportunities and established partnerships; Master’s degree in marketing/media sciences or equivalent from a reputable business school

Benefits

Global WPP Media and WPP networks; employee resource groups; frequent in-office events; competitive medical, vision, and dental insurance; significant paid time off; employee wellbeing facilities; employee mental health awareness days