Associate Director, Paid Social

Real Chemistry is looking for an Associate Director, Paid Social to join our growing Media Activation team! The Associate Director is responsible for campaign strategy, planning, execution and management while also overseeing and coaching Managers and Associates on the same accounts. The AD must be wholly comfortable being independent and capable of managing their own workload, projects & day-to-day tasks as well as delegating and managing the team below them. The AD serves as the primary point of contact for internal and external teams he/she supports for all items regarding campaign activation. While providing thought leadership, the AD builds strong relationships and establishes clear lines of communication with internal teams and external partners. ADs will have a direct line of communication to senior members of the team which is designed to facilitate knowledge sharing in both directions. The AD is responsible for overseeing onboarding and training of junior team members on account specifics, media buying platforms/tools and campaign management best practices.

Responsibilities

Lead tactical strategy and planning for campaigns from a brief; Manage a team of Managers/Associates who work on the same accounts; Experienced campaign manager who can train the team to build campaigns in buying platforms, perform QAs and activate according to best practices; Attend meetings/statuses/calls on behalf of account’s team members to ensure proper communication and connection between capability and client/brand needs; Ability to pull platform reporting and generates insights for Analytics readouts and client deliverables; Oversees monthly billing and actualization between vendor and internal teams to ensure timely delivery and processing; Lead planning process alongside senior team members and Integrated Media team; Vet vendor offerings and capabilities on a frequent basis to ensure the team is using best-in-class tech and most advanced tools for respective accounts; Maintain communication with vendor partners; Provide timely updates to all campaign stakeholders, both internal and external; Participates in client meetings and conversations, leading when applicable, with minimal day-to-day oversight and support from senior team members as needed; Supports internal and external communications with team members and partners across several accounts – from responding to a brief, strategic recommendations, to developing a multi-channel plan, recommending measurement, campaign launch and optimization, to results reporting; Leads preparation and presentation of client-facing presentation slides summarizing campaign performance, optimizations, recommendations, wrap ups etc.; Onboards and trains Managers/Associates on account specifics, media buying platforms

Requirements

Prior digital media and campaign management experience in Paid Social ad managers; Strong analytical and communication skills; Hands-on experience with various media buying platforms; Collaboration across all agency teams (Integrated Media, Analytics, Strategy, Ad Operations, Creative, etc.) is required; 7 + years of professional experience working in digital media as a campaign manager – while owning buying platform management, campaign management, optimization & digital media operations; 5 + years of hands-on platform experience – Programmatic, Paid Search and/or Paid Social; Successful track record of taking on increasing levels of responsibility; Ability to multi-task and prioritize accordingly in a dynamic, fast-paced work environment; Experience with leading day-to-day meetings, statuses, calls; Experience in complex platform strategy and tactical recommendations; Experience with client communication & deliverables; Ability to identify, troubleshoot and effectively resolve issues; Excellent oral and written communication skills; Excellent analytical and critical thinking skills; Excellent mathematical skills; Excellent project management & time management skills; Thorough attention to detail; Strong proficiency in Microsoft Excel, PowerPoint & Word

Nice to have

Experience in the pharmaceutical and healthcare industries (strongly preferred); Experience managing campaigns across multiple buying channels/disciplines (i.e. Programmatic, Paid Search, Paid Social)

Benefits

Comprehensive benefits package; Free snacks in offices in key markets; Generous holiday and paid time off; Options for private medical, dental, and vision plans; Support in saving for the future; Mental wellness coaching and support; Access to more than 13,000 online classes with LinkedIn Learning