Associate Director, Paid Social

As Associate Director, Paid Social, you will serve as the strategic mastermind and operational anchor for our largest, enterprise-level account in London. You are a seasoned performance media leader who balances high-level strategic vision with deep technical expertise in performance social, measurement structures and paid social processes. In this role, you will lead a dedicated team of Senior Managers and Managers, translating complex data and consumer journeys into high-yield, full-funnel paid social strategies.

Responsibilities

Own the overarching paid social roadmap for a global client, aligning social budgets and tactics with business priorities; Direct performance strategy across Meta, TikTok, Pinterest, Snapchat, and YouTube; Lead advanced measurement frameworks in partnership with data teams, implementing single-cell, multi-cell, child and nested studies; Collaborate with internal US counterparts to identify growth levers and drive strategic upsells; Serve as the primary senior strategist for executive-level client stakeholders; Act as the ultimate escalation point across the client portfolio, mitigating performance dips and resolving channel conflicts; Maintain total accountability for multi-million-pound media budgets, forecasting, quarterly pacing, and commercial delivery; Lead, mentor, and grow a high-performing team of paid social managers and buyers; Implement robust QA frameworks, workflow processes, and campaign governance; Build and scale a rigorous testing framework across the practice

Requirements

7+ years of hands-on paid social planning & activation experience; at least 3 years managing client relationships and leading direct reports/team structures of 10+ people; Expert-level knowledge of Meta Ads Manager, TikTok Ads Manager, Pinterest, Snapchat, and platform automation capabilities; Proven track record of setting, defending, and hitting strict KPIs; Fluent in advanced measurement, Excel, and analytics frameworks; A strong understanding of how Paid Social integrates with Search, Programmatic, CRO, and organic channels; Dynamic, authentic, and polished presentation skills, confident with marketing managers and C-level executives; Demonstrated track-record of fostering a collaborative, inclusive, and high-performing team culture; Located in the UK and available to work from the London offices, with monthly travel to client offices in London; Full working proficiency in the English language

Benefits

Flexible hybrid working policy (2 days from the office, depending on location); Excellent salary based on experience and equal pay policies; Pension, free private healthcare, mental health support, and company sick pay scheme; 26 days paid holiday (plus UK Bank Holidays); Refreshments provided all week and drinks at 4 pm on Thursdays; Season ticket loan and cycle to work scheme; Enhanced family friendly policies for new parents; Social and cultural events; Inspirational talks with regular guest speakers; Learning and development opportunities; Buddy Programme for new joiners; Awesome clients and big-name brands