Associate Manager, Performance Analytics Food

Support the Media Performance Analytics Manager (WPP Unite) in executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever. As an embedded WPP Unite team member, you will act as a subject matter expert on media analytics tools and methodologies, representing WPP's best-in-class expertise within the client environment.

Responsibilities

Execute and continuously advance media measurement for Unilever campaigns, including the setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness; Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders; Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development; Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs; Stay current on trends in media measurement, analytics tools, and industry best practices; Manage relationships with agencies and vendors as needed; Partner with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods

Requirements

3–5 years in media analytics, market research, or related fields; Bachelor’s degree required; Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred); Experience with media measurement, campaign analytics, and data storytelling; Strong analytical, problem-solving, storytelling, and communication skills; Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure; Proven ability to thrive in a dynamic, client-facing environment; Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers; Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms); Experience with data visualization (Power BI) and basic coding tools (SQL, Python)

Nice to have

Advanced degree; Python; experience within an agency, consultancy, or embedded client-side role

Benefits

Competitive medical insurance; group retirement plans; vision and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to WPP Media and WPP networks; employee resource groups; frequent in-office events; hybrid work model