Behavioral Health Communication Specialist

This role supports the development, implementation, and management of strategic communications that promote mental health awareness, reduce stigma, and strengthen community engagement in support of the Coalition on Behavioral Health and Drug Prevention. The position manages the Coalition's United for Seniors platform and is responsible for managing digital content, social media channels, and public messaging to maintain a dynamic, engaging, and culturally responsive presence. Through these efforts, the role advances behavioral health awareness, prevention initiatives, and community engagement related to mental health and substance use services.

Responsibilities

Support development, implementation, and management of strategic communications promoting mental health awareness and reducing stigma; Manage and grow social media presence across Facebook, Instagram, LinkedIn, X, TikTok, and YouTube; Track analytics, optimize content performance, and prepare monthly social media reports; Serve as communications lead for community campaigns, grant-driven initiatives, and awareness events; Produce compelling content, articles, blog posts, infographics, press releases, and digital campaigns; Educate communities on Behavioral Health, Substance Abuse Prevention, Suicide Prevention, and Drug-free lifestyles; Coordinate workshops for the United for Seniors platform; Ensure communications comply with HIPAA, confidentiality standards, and trauma-informed best practices; Attend Coalition functions and support outreach events; Lead community-based educational processes including environmental prevention campaigns

Requirements

Bachelor’s degree in Communications, Public Health, Behavioral Health, Journalism, Marketing, or related field; 3-5 years of direct experience in communications, social media management, public health messaging, or related work; Knowledge of mental health and substance use topics, trauma-informed communication, and culturally competent messaging; Exceptional written, verbal, and interpersonal communication skills, with the ability to translate complex health and prevention concepts into clear, culturally responsive, and audience-appropriate messaging; Experience creating and managing social media scheduling, analytics, and design tools (e.g., Hootsuite, Sprout, Canva, Adobe Creative Suite); Experience creating and managing digital content across multiple platforms, including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube; Experience with multimedia content creation like photography, video production and editing; Must be a good storyteller; Proficiency required in Microsoft Office products like Outlook, Word, Excel, and other related computer programs; Ability to work with sensitivity and professionalism when discussing topics related to mental health, crisis, and vulnerable populations

Nice to have

Bilingual proficiency (e.g., Spanish, Creole or other community languages)