Brand Experience Specialist (Contract)

The Brand Experience Specialist will work with the Sr Manager, Brand Experience and Foodservice to develop and deliver compelling experiences at our trade, consumer and in-office Marketing Kitchen tasting events as well as shopper marketing activations to build brand awareness, drive trial and loyalty. In this role, you will help to build the strategic plans, execute programs, manage our trade and consumer events and sampling initiatives while ensuring alignment to our business objectives. This role will also support marketing programs, including in-store demos and retail activations, and serve as the marketing lead for our branded merchandise and warehouse management. This 3-month contract offers a unique opportunity to bring Daiya’s brand to life through memorable experiences, events, and consumer activations. You’ll play a hands-on role in connecting our brand with consumers, customers, and communities while collaborating across teams to create experiences that are as bold and delightful as the products we make.

Responsibilities

Support the development of annual trade show and consumer event schedule and plans; Lead the planning, execution, administration, and onsite management of trade show and consumer event logistics; Support the development and execution of event marketing programs; Partner cross-functionally with Sales, Innovation, Regulatory, Operations, and other internal stakeholders; Lead key events and activities of our Marketing Kitchen; Manage brand experience assets inventory; Support the development and execution of retail sampling programs; Develop demo scopes of work, timelines, budgets, training materials, and execution plans; Coordinate store lists, scheduling, inventory requirements, staffing, and activation logistics; Monitor event and instore demo performance, and industry trends; Maintain event calendars, project timelines, budgets, invoicing and post-event reporting; Evaluate event performance and identify opportunities; Compile marketing performance metrics and reports; Ensure consistency of brand messaging and visual identity

Requirements

Bachelor's degree in Marketing, Business, Communications, Event Management, or a related field; Minimum 3 years of experience in marketing, shopper marketing, event marketing, brand marketing, or a related discipline; Experience coordinating events, trade shows, promotional campaigns, or consumer marketing initiatives; Experience supporting cross-functional projects and managing multiple priorities in a fast-paced environment; Proficiency in Microsoft Office and comfort working across digital tools and platforms; Strong communication and interpersonal skills; Ability to build relationships and collaborate across teams and external partners; Highly organized and proactive, with the ability to manage multiple projects, priorities, and deadlines in an evolving environment; Takes ownership and brings a solutions-oriented, adaptable approach to getting things done; Strong problem-solving, analytical, and decision-making skills, with the ability to turn insights into action; Willingness and ability to travel up to 25% across Canada and the U.S. to represent Daiya at trade shows, consumer events, retail activations, and customer meetings, including evenings and weekends when required by event schedules; Ability to support event set-up and take-down as needed, while representing Daiya with energy, authenticity, and a strong sense of hospitality

Nice to have

Consumer packaged goods (CPG), food and beverage, retail, or consumer brand experience; Passion for food, natural products, and creating engaging brand experiences; Graphic design skills

Benefits

Flexible hybrid model; Continuous learning opportunities; Commitment to diversity, equity, and inclusion