Campaign Marketing Lead

As Campaign Marketing Lead for our Automotive business unit, you'll drive awareness, demand generation, and thought leadership across the auto ecosystem. You'll be responsible for creating compelling campaigns and executing targeted field marketing initiatives that showcase Nova Credit's solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass. This role requires a growth marketing, campaign creator with strategic storyteller experience who can translate complex applicant data concepts into clear value propositions for automotive lenders. You'll work closely with our Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the auto lending vertical. This is a hybrid role (3 days per week in office on Mondays, Tuesdays, and Thursdays) based in the New York City Metropolitan area with 20% travel for conferences, client events, and regional roadshows. The opportunity is a 6-month contract to full-time hire.

Responsibilities

Drive awareness, demand generation, and thought leadership across the auto ecosystem; Create compelling campaigns and execute targeted field marketing initiatives that showcase Nova Credit's solutions; Translate complex applicant data concepts into clear value propositions for automotive lenders; Work with Partnerships, Sales, and Product teams to develop high-impact campaigns; Lead presence at industry conferences; Design regional roadshow strategies that accelerate growth across the auto lending vertical; Develop and deliver flagship content pieces for core audiences: Automotive Lenders and Dealers; Organize Nova Credit's automotive track at the Cash Flow Intelligence Summit; Build relationships with partner marketing teams to enable co-marketing initiatives; Begin outlining regional roadshow strategy and pilot framework; Contribute to the re-design and overhaul of the Nova Credit website; Own the complete content roadmap for the automotive vertical; Lead Nova Credit's conference strategy for automotive; Launch and iterate on regional roadshow model; Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives; Measure and optimize content performance, demonstrating clear ROI on marketing initiatives

Requirements

4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes; Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences; Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution; Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life; Data-informed mindset—you understand how to measure content performance and optimize based on metrics; Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1

Nice to have

Experience in auto lending marketing preferred; Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers

Benefits

Comprehensive and generously subsidized medical, dental, and vision insurance options; Company-sponsored 401k plan; Parental leave of absence; Sick time off; Paid time off vacation; Professional development; Flexible PTO; Tenure rewards; Equity grants; Incentive compensation for eligible roles