Channel Marketing Manager

We are hiring a Channel Marketing Manager for our Revenue Marketing team in Remote, US. This role is a critical part of our Revenue Marketing Team, responsible for defining and executing the strategy that fuels growth through a dynamic network of partners, including benefits brokers like Sequoia and payroll/HR platforms like ADP and Paychex.

Responsibilities

Architect and launch the foundational Channel Marketing program; Develop a tiered marketing strategy for partner types; Create, manage, and scale partner-facing marketing assets; Lead development and execution of joint value propositions, positioning, and co-marketing budgets; Own marketing and execution for largest channel partner events; Collaborate with Channel Partner Sales, Product Marketing, Content, Demand Generation, and Paid Media teams; Track, analyze, and report on channel marketing performance metrics; Live the mission and inspire others

Requirements

Minimum of 4+ years of professional experience in B2B Marketing, including at least 2 years in a dedicated Channel Marketing or Partner Marketing role; Proven track record of establishing a marketing program or major initiative from the ground up within a fast-paced environment; Demonstrates G4 level capabilities, including ownership of a critical domain and ability to influence cross-functional peers and senior stakeholders; Exceptional written and verbal communication skills; Highly organized self-starter with strong bias for action; Strong understanding of Health Benefits, HR Technology, or Payroll/HRIS ecosystem; Prior experience in B2B marketing and channel/partner marketing is mandatory

Nice to have

Prior experience with vendors like Sequoia, ADP, or Paychex

Benefits

Free Gold-level Wellhub membership with up to three family members; Health, dental, and vision insurance; Telehealth and Employee Assistance Program; 401(k) match; Short-term and long-term disability insurance; Life insurance; Hybrid and remote options; One-time home office equipment reimbursement; Monthly work allowance; Flexible schedule; Minimum 25 days PTO per year with additional day per year of tenure up to 5; Paid holidays including birthday holiday; Up to 12 weeks paid parental leave for all new parents, up to 18 weeks for giving birth with ramp-back period; Career growth platforms and development roadmap; Inclusive culture; Annual bonus plan or sales incentive plan; Performance-based stock option program