Client Strategist

About this position: Reporting to the Director of Client Strategy, you'll own influencer marketing proposals from kickoff through client presentation, translating ambiguous client asks into a clear strategic blueprint. You'll apply Later's Creator Intelligence Loop to define how a strategy will achieve a client's objectives, balancing creative thinking with measurement rigor, and you'll partner closely with Sales, Services, and Customer Success to keep strategy and execution aligned. This role sits between our Associate Strategist and Senior Strategist tracks, so you'll work with increasing independence as you build toward the bespoke, high value proposal work our Senior Strategists lead.

Responsibilities

Own standard influencer marketing proposals from kickoff through client presentation; Translate ambiguous client objectives into a clear strategic blueprint; Apply Later's Creator Intelligence Loop to define how a strategy will achieve a client's goals; Balance creative thinking with measurement rigor; Manage brand inputs and intake conversations; Partner with Sales to build pitches; Collaborate with Services and Customer Success; Present strategy and proposal work directly to clients and prospects; Build proposals and pitches with decreasing reliance on senior support; Take feedback constructively; Simplify complex problems; Stay current on social platform updates, creator trends, and emerging influencer marketing tactics

Requirements

3+ years of experience in influencer marketing, social media strategy, or digital marketing (agency or in-house experience welcome); Working knowledge of major social and influencer platforms (Instagram, TikTok, YouTube) and a genuine interest in the creator economy; Demonstrated ability to move from asking questions to independently uncovering insights, not just reporting data; Experience building proposals, pitches, or campaign recommendations with decreasing need for oversight; Strong written and verbal communication skills, with the ability to distill complex ideas into clear, client-ready materials; Proficiency in presentation tools (Google Slides, PowerPoint) and collaboration software (Slack, GSuite, Zoom)

Nice to have

Familiarity with influencer marketing or social media management platforms (e.g., Later, CreatorIQ, Sprout Social); paid social

Benefits

Eligible to participate in various benefits plans as part of overall compensation package