Commercial Services - UK Country Commercial Lead

We’re looking for an exceptional Commercial Lead to lead Tide’s Commercial Services growth in the UK. You will sit at the heart of Marketing, Product and Performance, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across areas to deliver. In this role, you will also be responsible for owning the full Go-To-Market approach, ensuring that all channels and member touch points are considered. This included the end-to-end in-app journeys, as well as the full suite of CRM, Acquisition and OBTM marketing. You’ll need to partner super effectively with both product and marketing teams to make this happen – excellent organisation and communication skills essential. And you’ll be the go to person for any performance and commercial questions.

Responsibilities

Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for products; Analytics-Driven Insight: With support of BI team, analyse member behaviour, segment audiences, measure campaign performance, and translate data into recommendations; Product Development: Partner with Product teams to shape product positioning, align roadmaps, and support launches with GTM strategies; Go-To-Market Strategy: Lead GTMs across channels with sales, operations, and CRM marketing teams; Stakeholder Management: Communicate regularly with a wide range of stakeholders including Tide's Senior Leadership Team; Market & Competitor Intelligence: Lead market research and competitive analysis to monitor trends and benchmark into actionable strategies

Requirements

7+ years' product marketing experience in B2B SaaS, B2B2C, Lead generation, fintech or adjacent industries; Strong commercial acumen: proven experience in driving commercial impact, partnering with finance, and setting/tracking KPIs; Strong analytical mindset: able to review and interpret data to develop hypotheses and assumptions into actionable plans; Proven track record of successful Go-To-Market delivering omni-channel campaigns; Exceptional project management skills; Creative collaborator who builds relationships across teams and crafts compelling messaging; Self-starter attitude working backwards from targets and removing blockers; Excellent organisation and communication skills

Nice to have

Subscription-based or tiered pricing products

Benefits

Competitive salary; Vitality Health Insurance with proactive focus on mental and physical wellbeing; Hundreds of perks and discounts through Vitality Health Insurance; 24/7 Employee Assistance Programme; 25 days holiday with ability to buy extra days; Professional L&D budget; Referral bonus; Access to salary sacrifice benefits such as Cycle to Work scheme and pension contribution; Spacious brand new office in Liverpool Street with all-day snacks bar; Enhanced family-friendly leave; 24 hours paid volunteering time off per year; Flexible work from home or at the office arrangement; Sabbatical leave