Consumer Growth Marketing Lead (Mobile Apps)

Our consumer apps are how most people actually meet Hiya. Google us and you'll find them — real people taking back their phone from spam and scams. They're good products with real traction, but so far our product team has carried the marketing: positioning, naming, app store, launches. They've done well, but now we want someone to own it. This is a full-stack consumer marketing role. You'll own our consumer business end to end. Set the strategy, then go build it. Write the positioning, stand up the ads, run the campaigns, grow the channels. No briefs handed to an agency where it takes weeks to go live, no waiting on a team. You'll move fast, use AI to punch above your weight, and put a real point of view on the table. Here's the fun part: our consumer apps aren't just consumer products, they're proof for the mobile network operator partnerships that power our business. What you learn about how people adopt, stick, and pay becomes ammo for how we sell Hiya to the networks that distribute it at scale. You'll be the consumer voice in the room with operators. So it's B2C work, with a B2B company's wiring. And it's greenfield. The consumer marketing function doesn't exist yet. You'll build it.

Responsibilities

Own the strategy: audience, ICP, positioning, naming, messaging; Run acquisition end to end; Own the app store presence: listing, ASO, and the whole path from 'found you' to 'downloaded'; Build our social + community presence; Own the growth fundamentals: MAU, retention, acquisition, CAC; Shape pricing + packaging with our product team; Turn consumer wins into operator proof; Sit with Product + Engineering on roadmap and launches, and build the consumer marketing playbook from scratch

Requirements

Consumer marketing experience; Owned B2C / app marketing; Build from the customer out, not the product in; Full-stack and scrappy; An owner; Fluent in app growth (ASO, mobile channels, lifecycle, and metrics: MAU, retention, CAC); A channel builder with taste; Bilingual in B2C and B2B; A sharp storyteller; Curious and experimental with AI; Comfortable representing Hiya at events and in customer-facing settings; Embody Hiya's key values

Benefits

Equity compensation; 401K program with 3% match through Fidelity Investments; Self managed vacation plan; 15 Paid holidays including Recharge Days; 100% covered medical, dental, and vision for the employee and 50% coverage for dependents; Flexible spending, health savings accounts and Pretax dependent day care savings plan; Paid parental leave; Voluntary Life and AD&D, and Accident insurance options; Employer-paid life insurance; Employer-paid long-term disability coverage (in qualifying states); Donation Matching for a charity of your choice (up to $1,000/year); $1,000/year reimbursement in Professional Development funds