Coordenador de Marketing Generalista (AI Marketing e Growth)

The current opening is for the Brazilian office located in São Paulo/SP. The company operates a Home Office model with no plans to return in person, and work in the physical office is optional. Artefact is a data service provider specialising in data consulting and data-driven digital marketing. The role is to coordinate LatAm marketing operations in a generalist capacity, driving growth and content initiatives across multiple simultaneous fronts.

Responsibilities

Coordinate LatAm marketing operations in a generalist capacity, driving growth and content initiatives across multiple simultaneous fronts; Design and optimize CRM campaigns (automation flows, nurturing, and re-engagement segmented by funnel stage in Salesforce/Pardot); Reactivate stalled leads and identify conversion-ready prospects; Manage and optimize paid media (LinkedIn Ads and Google Ads); Build AI workflows (automations, agents, content review, GEO/SEO, brand monitoring); Conduct weekly funnel analysis; Coordinate agencies and vendors; Drive content creation (LinkedIn, newsletters, YouTube) from editorial planning through review and publication; Leverage data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets) to make strategic decisions based on insights; Bridge strategy and execution with a solid foundation in growth, strong writing skills, and the ability to operate independently

Requirements

Bachelor's degree within the last 5 years in Marketing, Advertising, Administration, Engineering, Economics, or related fields; Repertoire spanning more than one marketing front (CRM, paid media, content, analytics) with a balance of strategy and execution; Proven experience in growth, CRM, or B2B marketing (portfolio or case studies mandatory); Mastery of CRM and automation tools (Salesforce, Pardot, HubSpot, or similar); Knowledge of paid traffic management (LinkedIn Ads and Google Ads); Practical use of AI in work (Claude, ChatGPT, n8n, Zapier, or similar) with concrete automation examples; Experience creating content (articles, posts, newsletters, emails) with strong writing skills; Ability to read data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets) with autonomy to make data-driven decisions; Ability to work independently without direct step-by-step supervision; Advanced English required

Benefits

Meal (VR); Free Office (work from home or anywhere); Gympass; Insurance: Life, Health, and Dental; Bi-monthly Meetings (Get Together with workshops, lectures, training, and happy hour); Woba (book coworking spaces anywhere); Semi-annual evaluations with opportunities for promotion