Creative Director, CPG

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. As the Creative Director, you are the leader of your pod, a hybrid of senior individual contributor, people manager, and product leader for Creative within the division. Reporting to the Managing Director, you own two things above all else: the people on your pod, and the quality of the creative work that pod produces. This is a player-coach role. You are the best generalist on your pod, earning the team's trust through judgment and craft, not title, and you lead from the front: explaining creative strategy directly to clients, and stepping into concepting, design, or production coverage at an exemplary standard on select high-priority accounts, and for escalations and pitches when needed.

Responsibilities

Lead and manage a pod of creative professionals, owning hiring, onboarding, and day-to-day leadership; Build development plans, coaching cadences, and mentorship for each team member; Own team retention through trust, positive sentiment, psychological safety, and clear growth paths; Drive performance management using the ARC framework; Oversee capacity planning and staffing alignment; Facilitate ongoing training and knowledge-sharing; Meet directly with clients and explain strategy, performance, and channel nuance; Step into day-to-day execution at an exemplary standard; Provide executive-level oversight for pod accounts; Act as primary escalation point for client concerns within Creative; Track client churn trends and intervene early on risk signals; Own product quality through consistent QA; Lead creative product development through structured innovation; Maintain full working knowledge of Power Circuit and nova ecosystem; Employ AI technologies to enhance and optimize business processes

Requirements

Proficiency in spoken and written English at an advanced level; 7-8 years of digital marketing/creative experience, with 5+ years in an agency setting; Minimum 5 years of hands-on, expert-level experience across creative disciplines (copywriting, design, production, strategy, and/or post-production); 5+ years of experience managing a team, including performance management and development planning; A portfolio demonstrating a track record of conceptualizing, developing, and delivering creative campaigns across multiple channels at scale; Demonstrated judgment and credibility that has earned the trust of a team of creative specialists; Expert knowledge of how creative functions within the broader marketing funnel and business strategy; Executive-level presentation and communication skills; A visionary leader with a track record of building culture, inspiring teams, and pushing creative boundaries while delivering measurable business results

Benefits

Base salary paid in USD + commission opportunities; Unlimited Time Off available on day one; Fully flex work environment: full-remote, in-office, or hybrid; Healthcare stipend: $50/month to support your healthcare or insurance costs; National Holidays + 2 Mental Health Recharge Days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives