Creative Director, CPG

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. As the Creative Director, you are the leader of your pod, a hybrid of senior individual contributor, people manager, and product leader for Creative within the division. Reporting to the Managing Director, you own two things above all else: the people on your pod, and the quality of the creative work that pod produces. This is a player-coach role. You are the best generalist on your pod, earning the team's trust through judgment and craft, not title, and you lead from the front: explaining creative strategy directly to clients, and stepping into concepting, design, or production coverage at an exemplary standard on select high-priority accounts, and for escalations and pitches when needed.

Responsibilities

Lead and manage a pod of creative professionals (Strategists, Designers, Editors, ACDs), owning hiring, onboarding, and day-to-day leadership; Build development plans, coaching cadences, and mentorship for each team member; Own team retention through trust, positive sentiment, psychological safety, and clear growth paths; Drive performance management using the ARC framework; deliver direct feedback and raise/promotion recommendations; Oversee capacity planning and staffing alignment as client books shift; Facilitate ongoing training and knowledge-sharing on industry trends and tools; Meet directly with clients and explain strategy, performance, and channel nuance; Step into day-to-day execution on the channel at an exemplary standard; Provide executive-level oversight for pod accounts, with hands-on support on complex or high-priority clients; Act as primary escalation point for client concerns within Creative; Strengthen retention by delivering strong creative solutions and identifying expansion opportunities; Track client churn trends within the pod's book and intervene early on risk signals; Own product quality through consistent, accountable QA, ensuring no revenue-impacting errors; Lead creative product development through structured innovation, knowledge-sharing, and brainstorms; centralize learnings from betas and tests; Collaborate with the Service Lead and platform partners to stay ahead of creative trends; Maintain full working knowledge of the Power Circuit and nova ecosystem; adapt to evolving processes; Employ AI technologies to enhance and optimize business processes and drive results; Effectively manage the pod to create a positive team member experience aligned with company objectives; Deliver a top-tier, consistently excellent creative product for clients through the pod's work; Own the growth and evolution of Creative's product and craft, not just its day-to-day delivery; Oversee the growth and retention of both the team and its clients

Requirements

Proficiency in spoken and written English at an advanced level is required for this role; 7–8 years of digital marketing/creative experience, with 5+ years in an agency setting; Minimum 5 years of hands-on, expert-level experience across creative disciplines (copywriting, design, production, strategy, and/or post-production); 5+ years of experience managing a team, including performance management and development planning; A portfolio demonstrating a track record of conceptualizing, developing, and delivering creative campaigns across multiple channels at scale; Demonstrated judgment and credibility that has earned the trust of a team of creative specialists; Expert knowledge of how creative functions within the broader marketing funnel and business strategy; Executive-level presentation and communication skills, with the ability to advise senior client stakeholders and internal leadership; A visionary leader with a track record of building culture, inspiring teams, and pushing creative boundaries while delivering measurable business results

Benefits

Base salary + commission opportunities; Prepaid Medicine Plan; 15 paid vacation days (PTO) per year; Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors; Fully flex work environment: full-remote, in-office, or hybrid; A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck; Employee Assistance Program (EAP); 17 observed Colombian national holidays + 2 mental health recharge days per year; Legal benefits like Prima, Cesantias; Paid Social Security; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiative