Creative Lead

We are looking for a visionary Creative Lead with a strong background in art direction to guide the work for a global FMCG powerhouse—one of our network’s most cherished legacy cornerstone accounts. In this role, you will set the creative vision across a diverse portfolio of household-name consumer brands, driving high-velocity global and regional campaigns that seamlessly blend bold ideas with cultural relevance and meaningful real-world impact. This is an opportunity for someone who thrives at the intersection of strategy, craft, and social-first creativity—someone who inspires teams, elevates execution, modernises iconic brands, and delivers platform-level ideas that leave a lasting mark.

Responsibilities

Lead with Vision & Craft: Set and articulate a compelling creative vision across all touchpoints (film, digital, social, experiential, CRM, retail). Establish an unyielding bar for visual craft, design, and detail, leveraging your strong art direction background; Shape the Narrative & Platform: Guide platform-level thinking. Ensure ideas are culturally resonant, insight-led, and strategically grounded. Honor the brand’s rich heritage while modernising its expression across global markets with local nuance; Partner for Impact & C-Suite Advisory: Act as a trusted advisor to senior client stakeholders, presenting work with clarity and conviction. Translate business goals into inspiring creative briefs and proactively identify opportunities for growth; Drive 360 & Social-First Campaigns: Oversee end-to-end creative for integrated campaigns across paid, owned, and earned channels. Partner closely with strategy, data/analytics, media, and production to champion performance storytelling, dynamic creative optimization, and test-and-learn approaches; Production Excellence: Guide work across the full production lifecycle, from pre-pro through to casting, music, edit, post-production, and final delivery—protecting the creative idea at every stage; Empower the Team & Streamline Rituals: Mentor, coach, and grow multi-disciplinary creative talent. Foster a curious, accountable culture while establishing clear briefing, review, and decision-making rituals that streamline collaboration with account and production teams in a high-velocity environment.

Requirements

Proven Creative Leadership: Demonstrated experience leading, inspiring, and managing global or multi-market creative teams; Strong Art Direction Foundation: Exceptional eye for visual excellence, craft, and obsessive attention to detail from concept to finished execution; Social-First & High-Velocity Mastery: Deep comfort with social-first approaches, dynamic platforms, and making fast, smart creative decisions in a fast-paced environment without compromising quality; Integrated 360 Portfolio: A track record of platform-level campaigns that moved culture and delivered business results across film/content, digital, social, influencer, experiential, CRM/web, and retail/e-commerce; Production Expertise: Comprehensive experience navigating complex productions (casting, editing, post-production) and protecting creative integrity; Strategic & C-Suite Communication: Outstanding storytelling and presentation skills, comfortable leading high-stakes client conversations with senior executives; Culture Builder: Courageous, collaborative, and adaptable—willing to challenge conventions and defend great work while championing emerging talent.

Benefits

Hybrid Working; Annual Leave: 25 days holiday, a paid volunteering day, plus the option to buy up to 5 additional days; Pension: generous matched scheme with contributions up to 17.5% total; Healthcare & Wellbeing: BUPA Private Medical Insurance, plus discounted BUPA dental cover or financial contribution towards your physical and mental wellness; Employee Assistance: 24/7 access to remote GPs, mental health support, physio, nutrition consultations, and confidential counselling for you and your family; Free 1-to-1 Coaching: Professional and personal growth coaching sessions annually; Life Assurance & Income Protection: Financial peace of mind for you and your loved ones