Demand Generation Manager, Industrials & Manufacturing

As Demand Generation Manager, Manufacturing and industrials, you will own pipeline generation for commercetools within the Manufacturing and industrials vertical. You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline.

Responsibilities

Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Manufacturing and industrials - multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.; Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.; ABM Program Ownership: Partner with Sales and RevOps to identify target account lists in Manufacturing and Industrials and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.; Channel & Program Selection: Determine the right mix of channels; paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them.; Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.; Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.; Sales & BDR Alignment: Work closely with Sales and BDR teams covering Manufacturing and Industrials accounts to ensure campaigns are timed, targeted, and followed up on effectively.

Requirements

3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS; Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting; Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline; Strong collaboration skills; comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps; Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools; Bachelor's degree in Marketing, Business, Communications, or a related field; AI Aptitude: a genuine curiosity for using AI tools to work smarter for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice.

Nice to have

Experience marketing to the Manufacturing/Industrials industry sectors.

Benefits

Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support; Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs; Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave; Equity participation program allows you to share in our success