Demand Generation Manager

Jasper is the marketing agents platform, built to help enterprises orchestrate AI agents that execute marketing work at scale. We are seeking a hands-on, data-driven Demand Generation Manager to own Jasper's paid media engine. Reporting to the Senior Director of Growth Marketing, you will manage our paid channels end-to-end — LinkedIn and Google Search as the core of the portfolio, plus emerging AI channels like OpenAI's ChatGPT ads — with a mandate to drive efficiency and scale. Pipeline is your north star: you'll optimize toward qualified pipeline and revenue rather than lead volume, and you'll be able to connect channel-level wins to company-level impact.

Responsibilities

Own end-to-end management of Jasper's paid media portfolio — LinkedIn Ads and Google Search — including campaign architecture, audience development, keyword and bidding strategy, budget pacing, and in-platform optimization; Stand up and scale emerging channels — OpenAI/ChatGPT ads, Google AI Max, and AI-search advertising platforms — running structured tests with clear success criteria and scaling what earns its budget; Drive efficiency and scale: build bottoms-up budget plans, manage monthly allocation and pacing across channels and audience tiers, and continuously reallocate spend toward the campaigns, audiences, and creative that produce qualified pipeline; Optimize to pipeline, not leads: manage toward down-funnel outcomes (SQLs, SQOs, pipeline, and closed-won revenue) and deliver clear, executive-ready reporting that ties channel-level performance to company impact; Power Jasper's account-based marketing motion: build and maintain tiered target-account audiences, plan reach and frequency by tier, and launch one-to-one and one-to-few campaigns in partnership with Sales; Own the health of conversion tracking and attribution with Marketing Operations and Data Science — CRM-to-platform conversion imports (HubSpot/Salesforce), conversion APIs, and multi-touch attribution — proactively diagnosing and fixing measurement gaps; Partner with creative and content teams on a steady cadence of ad testing and iteration, translating performance data into sharp creative briefs and putting customer stories, reports, and webinars to work as campaign fuel; Support integrated demand programs — webinar promotion, gated content, and remarketing — ensuring paid media amplifies the broader growth marketing calendar; Apply AI tools and automation to improve the speed and quality of campaign analysis, reporting, and execution

Requirements

5+ years of hands-on B2B performance marketing experience; Deep, in-platform expertise in LinkedIn Ads and Google Ads at meaningful scale (multi-million-dollar annual budgets), plus genuine curiosity about emerging AI advertising channels; A pipeline-first mindset: a track record of measuring and optimizing paid programs against pipeline and revenue — not just CPL or MQL volume — and communicating that impact to leadership; Fluency in B2B measurement: CRM-integrated conversion tracking, HubSpot and Salesforce, multi-touch attribution, and the judgment to know what the data can and can't tell you; Rigorous budget management skills — forecasting, pacing, and bottoms-up planning — with a bias toward efficiency; Strong analytical instincts and comfort using data to diagnose problems, prioritize investment, and improve funnel performance; Curiosity about AI and a demonstrated ability to apply AI, automation, and emerging technologies to improve how marketing works; A fast-moving, high-ownership operating style — comfortable managing channels day-to-day while driving longer-term strategy and testing roadmaps

Nice to have

High-growth SaaS supporting an enterprise or account-led sales motion

Benefits

Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families; 401(k) program with up to 2% company matching; Equity grant participation; Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work; FlexWellness program ($1,800 annually) to help support your personal health goals; Generous budget for home office set up; $1,500 annual learning and development stipend; 16 weeks of paid parental leave