Digital Advertising Strategist- Marketplaces

We need a Digital Advertising Strategist – Marketplaces to elevate Pattern's already-thriving Walmart advertising practice. Walmart is one of our most significant and fast-expanding marketplace channels, and we are dedicated to delivering an even higher level of focus and performance to the advertising strategies we build for our brand partners. In this role, you will manage Walmart advertising across a growing portfolio of Pattern brands — developing strategy, executing campaigns, optimizing performance. We are looking for someone with extremely high standards who is efficient, data-driven, and not afraid to roll up their sleeves to help our partners succeed. If you are intelligent, organized, and a high-energy builder, we encourage you to apply. This is a full-time role and will work a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah.

Responsibilities

Own and execute Walmart ad strategy end-to-end across many Pattern brands — Sponsored Products, Sponsored Brands, Sponsored Video, Onsite Display, SEM, Walmart DSP, and Brand Shops — as your sole book of business; Run daily optimization across all Walmart ad surfaces, deploying Target ROAS bidding, automatic-to-manual keyword harvesting, bid multipliers, and campaign restructuring to maximize spend efficiency and sales velocity; Serve as Pattern's point of contact for the Marketplaces partner team — receiving, evaluating, and routing platform recommendations daily, and closing the loop on every optimization so nothing goes unread or unactioned; Maintain the A-to-Z Walmart advertising onboarding playbook, capturing the 60/90-day new-SKU algorithm boost on Sponsored Products and ensuring ads launch on day one for every new brand; Pilot every new and underused Walmart ad surface — Onsite Display, Walmart DSP, Sponsored Video, Target ROAS, Brand Shops — and convert wins into Pattern case studies by category to fuel brand expansion and unlock the ads-only deal model; Produce reporting and slide content for brand-facing strategists to use in QBRs, MBRs, and weekly business reviews, and maintain budget dashboard hygiene across all Walmart brands in the Americas; Map Pattern's existing Amazon ad tech against Walmart's platform capabilities, identify the gaps, and partner with Ad Ops on n8n/API workflows to automate reporting, cap-out alerts, and budget reconciliation; Own the #walmart-ads Slack channel as the internal Walmart advertising hub — enabling the strategist team, distributing added-value media, and eliminating the need for ad-hoc platform trainings; Act as Pattern's internal Walmart advocate during sales pitches — bringing category-level case studies, proving ROI, and helping unlock ads-only managed-services engagements as a new revenue line

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field; 4+ years of experience in digital marketing with a strong foundation in paid search and display advertising; Hands-on experience with the Marketplaces advertising platform — including Sponsored Products, Sponsored Brands, and campaign structure best practices; Demonstrable Excel/data analysis skills and the ability to turn large datasets into clear, actionable insights; Experience managing budgets at scale, with a track record of deploying spend efficiently and minimizing unspent budget; Prior experience coordinating across internal teams and external platform partners, with strong written and verbal communication skills; Demonstrable quickness in learning new platforms and an ambitious, self-directed attitude

Nice to have

Deep working knowledge of Marketplaces and Walmart ad surfaces — Sponsored Video, Onsite Display, Walmart DSP, Target ROAS bidding, and Brand Shops; Familiarity with Amazon advertising and the ability to draw cross-platform comparisons (Amazon Ads, Pacvue, Helium 10, or similar tools); Experience with ad tech automation, API-based reporting workflows, or tools like n8n; Knowledge of advanced bidding strategies and attribution models; Experience building SOPs, onboarding playbooks, or internal training materials; Background in retail revenue strategy and ecommerce marketplace dynamics

Benefits

Accrued PTO; Paid Holidays; Onsite Fitness Center; Company Paid Life Insurance; Casual Dress Code; Competitive Pay; Health, Vision, and Dental Insurance; 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred