Digital Marketing Executive

An award winning travel company who specialise in exciting worldwide escorted tours are looking for a Digital Marketing Executive to join their growing team. If you are analytical and have a passion for travel this could be your next role.

Responsibilities

Execute key marketing activities across digital channels, ensuring timely, on-budget delivery to drive customer retention and acquisition; Develop and manage a diverse range of digital campaigns, including PPC and Paid Social marketing initiatives, SEO, CRO, website, email and social media; Maintain and monitor website activity and performance, conducting in regular digital reporting and insight analysis using tools such as GA4 to measure the performance of online campaigns and identify opportunities for improvements; Monitor website, paid search, paid social and organic channel activity and performance, conducting in regular reporting and providing suggestions in performance improvement; Identify opportunities for integrating digital campaigns with offline activities for a seamless customer journey

Requirements

Strong analytical and numerical skills with sharp attention to detail. Solid knowledge of Google Analytics, Google Ads and Meta Ads. Commercially astute and results driven; At least 2-3 years of digital marketing experience; A marketing degree or similar qualification essential; Proven experience with a variety of digital acquisition channels and techniques, including PPC and Paid Social, email, social media and website performance; Excellent copy writing and proof-reading skills

Nice to have

Passion for travel

Benefits

Hybrid working; Work with a supportive award winning team