Digital Marketing Manager

Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’ online presence? We’re looking for a Digital Marketing Manager to develop and execute digital marketing strategies that increase brand awareness, drive qualified traffic to NaturalFactors.com and eCommerce retail partners, and establish meaningful consumer relationships through the collection and activation of first-party data. The role will combine strategy, execution, agency leadership, analytics and future team development. If this sounds like you, apply today! We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.

Responsibilities

Develop and execute a comprehensive digital marketing strategy aligned with business objectives; Establish annual plans, KPIs, reporting frameworks and channel investment priorities; Identify opportunities to increase awareness, engagement and consumer acquisition; Lead upper and mid-funnel marketing initiatives across paid social, search, video and content channels; Drive qualified traffic to DTC and eCommerce partners; Optimize channel performance and audience targeting; Explore emerging digital discovery channels, including AI-powered search, answer engines, influencer partnerships and affiliate programs, to expand brand visibility and reach new consumers; Identify, onboard and manage agency partners for media, creative, SEO and analytics

Requirements

7+ years of progressive digital marketing experience; Bachelor's degree in Marketing, Business, Communications or related field or equivalent experience; Experience in digital strategy, paid media, CRM, content and analytics; Experience managing agencies and external partners

Nice to have

Consumer packaged goods, health and wellness, or supplements experience

Benefits

Competitive total compensation package; Best in class benefits; Outstanding medical, dental, vision plans; Health and dependent FSA; Employer-paid life and long-term disability insurance; 401(k) with company match; Financial planning and education sessions; Discount on company products; On demand pay; Wellness days – 10 days per year; Vacation days – 15 days per year; 10 paid holidays per year; Employee Assistance Program (EAP); Employee appreciation events and lunches