Digital Marketing Specialist (Real Estate or Finance background)

Our client is a leading private real estate lending company that provides financing solutions for real estate investors across the United States. They are seeking a Digital Marketing Specialist (Real Estate or Finance background) to increase qualified lead generation, strengthen brand visibility, and drive measurable business growth through data-driven digital marketing initiatives. This is a fully remote role supporting U.S.-based clients, with working hours 9:00 AM - 5:00 PM PST.

Responsibilities

Own the execution, optimization, and continuous improvement of the company's digital marketing strategy across multiple channels; Work closely with leadership to improve lead generation, optimize the customer journey, and enhance brand awareness through SEO, paid advertising, content marketing, email marketing, website optimization, and social media; Execute and continuously optimize digital marketing initiatives across multiple channels to increase qualified lead generation and brand visibility; Monitor campaign performance and make data-driven recommendations to improve marketing effectiveness and ROI; Manage and maintain the company website using WordPress or similar CMS; Publish blog articles, update website content, and optimize landing pages; Execute SEO initiatives including keyword research, on-page optimization, technical recommendations, and content planning; Monitor website traffic, search rankings, and organic performance; Coordinate with external developers when advanced website updates or enhancements are required; Manage and optimize Google Ads campaigns to maximize lead generation and return on ad spend; Monitor budgets, campaign performance, keyword strategy, bidding, and audience targeting; Build and execute email marketing campaigns, newsletters, and automated nurture sequences; Segment audiences to improve personalization, engagement, and conversion rates; Manage the company's LinkedIn, Facebook, and Instagram presence; Create and publish educational, informative, and brand-focused content; Track performance across SEO, paid advertising, website traffic, email marketing, and social media; Prepare recurring reports highlighting campaign performance, marketing KPIs, and actionable insights; Recommend improvements based on analytics to support future marketing initiatives and business growth

Requirements

Candidates based in LATAM, Africa, and Eastern Europe; Available to work during U.S. business hours aligned with the client’s time zone; 3–5 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing; Experience managing multiple digital marketing channels simultaneously; Experience supporting lead generation through SEO, Google Ads, content marketing, and email marketing; Experience managing website optimization initiatives using WordPress or similar CMS platforms; Experience creating and executing marketing automation and email campaigns; Experience in B2B marketing within financial services, investments, or real estate; Strong understanding of SEO best practices, including keyword research, on-page optimization, technical SEO, and content strategy; Hands-on experience managing Google Ads campaigns while optimizing budgets, bidding strategies, audience targeting, and return on ad spend; Experience using Google Analytics (GA4), Google Search Console, and marketing analytics tools; Proficiency with WordPress or similar content management systems; Experience using email marketing platforms, CRM systems, and marketing automation tools; Strong copywriting, content creation, and communication skills; Excellent analytical and reporting skills; Comfortable leveraging AI tools such as ChatGPT, Claude, or similar platforms; Familiarity with marketing in regulated industries; Self-starter who takes ownership and works independently; Well-rounded digital marketer who enjoys wearing multiple hats; Strong organizational and project management skills; Analytical mindset with a passion for continuous improvement; Creative problem solver who enjoys testing new ideas and optimizing performance; Strong written and verbal communication skills; Collaborative, proactive, and growth-oriented

Nice to have

Experience marketing within financial services, lending, real estate, banking, or mortgage-related industries is preferred; Experience creating physical mailers/flyers and email templates is a plus; Ability to assist with a website branding look-and-feel update is also a plus