Digital Media Supervisor

The Digital Media Supervisor leads the agency's digital media activation function, ensuring paid digital campaigns are executed with excellence, optimized for performance, and measured against client business objectives. This role oversees a team of Optimization Specialists and Media Buyers responsible for campaign activation, ad operations, budget management, measurement implementation, and ongoing optimization across search, social, programmatic, and emerging digital channels. Working closely with Media Planning, Analytics, Account Services, Creative, and Strategy teams, the Digital Media Supervisor ensures digital campaigns are delivered accurately, efficiently, and with a relentless focus on performance. This role serves as the agency's digital activation leader, driving operational excellence while developing talent, improving processes, and advancing digital media capabilities across the organization.

Responsibilities

Lead, coach, and develop a team of Optimization Specialists responsible for digital campaign execution and performance; Establish priorities, manage workloads, and ensure projects are completed accurately and on schedule; Foster a culture of accountability, collaboration, continuous learning, and operational excellence; Serve as the final quality control checkpoint for campaign setup, launches, and optimization recommendations; Own the successful activation and delivery of digital media campaigns across paid search, paid social, programmatic display/video, native, CTV, digital audio, and emerging digital channels; Ensure accurate campaign setup, trafficking, QA, and launch using agency platforms and best practices; Oversee ad trafficking and creative implementation through Campaign Manager 360 (CM360); Ensure accurate budget pacing, reconciliation, and financial stewardship across all digital campaigns; Guide ongoing optimization strategies to improve campaign performance while meeting client KPIs; Oversee implementation and validation of conversion tracking across digital campaigns; Manage Google Tag Manager implementation and ensure accurate event tracking; Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and third-party measurement tools; Continuously improve activation workflows, QA processes, documentation, and operational efficiencies; Support business development efforts by providing activation expertise during new business opportunities and client presentations

Requirements

7+ years of hands-on experience executing digital media campaigns within an agency environment; 2+ years of people management or team leadership experience; Deep expertise across paid search, paid social, and programmatic advertising platforms; Strong understanding of campaign trafficking and ad serving using Campaign Manager 360 (CM360); Experience managing campaign budgets, pacing, and financial reconciliation; Demonstrated success leading campaign optimization strategies focused on measurable business outcomes; Experience implementing and validating conversion tracking using Google Tag Manager; Strong understanding of GA4, attribution models, and digital measurement methodologies; Excellent organizational, project management, and communication skills; Experience leading digital QA processes and implementing operational best practices; Ability to manage multiple campaigns and competing priorities simultaneously

Nice to have

Google Ads; Microsoft Ads; Meta Ads Manager; LinkedIn Campaign Manager; TikTok Ads Manager; Campaign Manager 360; Google Tag Manager; GA4; Basis Technologies; The Trade Desk; Experience with first-party data activation and Customer Data Platforms (CDPs); Experience supporting Marketing Mix Modeling (MMM) or multi-touch attribution initiatives; Google Ads, Google Analytics, CM360, or other platform certifications are a plus

Benefits

401k + employer match; Medical, Dental, Vision; Life and short-term disability (100% employer paid); Voluntary long-term disability; EAP; 9 paid holidays; PTO, Floating Holiday, Volunteering Day; Education reimbursement; Employee referral program; Employee recognition program where points turn into money!