Digital Planning Manager

We are searching for a talented, enthusiastic, and creative individual to join our OpenDoor team as Digital Planning Manager, MGM Theatrical. This is a full-time position based in London. This role sits within the central digital and biddable hub for MGM — a team built to lead innovation, platform governance, and scalable digital campaign delivery across global markets. The hub works closely with central data and tech teams, local activation teams, and media partners to drive adoption of shared standards, ensure cross-market consistency, and continuously improve performance at scale.

Responsibilities

Become a trusted day-to-day client contact, developing a genuine understanding of MGM's business and maintaining regular contact through weekly calls, campaign updates, and campaign performance reviews; Contribute to client-facing outputs including campaign strategies, reporting, and digital planning recommendations — delivering clear, value-added insights; Anticipate client needs and escalate risks or issues to the Digital Lead early; Build and lead strong relationships with key media partners from briefing through to post-campaign reporting; Stay close to platform developments and innovation opportunities, bringing relevant recommendations to the team and clients; Support the Digital Lead in securing first-to-market opportunities, betas, and exclusive executions; Identify and bring forward media-first opportunities and innovative pan-regional partner executions unique to the entertainment and theatrical space; Develop and deliver digital strategy and ideation that brings the MGM brief to life — thinking creatively across biddable channels, pan-regional partnerships, and central trailer and content breaks; Contribute recommendations on channel mix, pacing, and budget allocation, and play an active role in trailer planning across the full theatrical release cycle; Support KPI forecasting and measurement frameworks, and develop fluency in OpenDoor planning tools to train others on their use; Manage campaign workstreams end-to-end — from planning and trafficking through to QA, finance, reporting, and post-campaign analysis; Own and maintain campaign taxonomy standards including naming conventions, campaign structures, and tagging hierarchies across all markets and platforms; Ensure all campaigns are booked, reconciled, and delivered to the highest standard of accuracy within required deadlines; Act as an escalation point for activation teams and local markets, troubleshooting issues with speed and precision; Support the Digital Lead in coordinating with local markets — ensuring global frameworks are correctly applied and adapted where genuine local nuance requires it; Help facilitate market updates and ensure local teams can access the full value of global digital deals, partner relationships, and added value opportunities; Manage the reporting process with analytics teams, ensuring campaign performance reviews are delivered accurately and on time; Deliver reporting outputs that go beyond the numbers — providing actionable recommendations and contributing to post-campaign learnings; Act as direct line manager to the Digital Planning Executive — managing their workload, supporting their development, and reinforcing high standards of accuracy and craft; Manage upwards as well as downwards — keeping the Digital Lead informed and escalating appropriately

Requirements

Experience in digital media, with a strong level of expertise in digital activations and working with media partners on multi-market campaigns; Genuinely passionate about entertainment, movies, and the theatrical space; Proven experience managing campaigns end-to-end, with a track record of accurate, high-quality delivery across paid social, programmatic, video, and/or display; Strong project management skills with experience managing multiple workstreams simultaneously without letting standards slip; Highly organised with exceptional attention to detail; A creative thinker who enjoys ideation and can translate a client brief into genuinely exciting digital recommendations; Proven people management and leadership qualities — comfortable being a direct line manager and developing junior talent; Trusted and confident in a client-facing capacity — able to build relationships and manage expectations with professionalism; Proactive, logical, and practical approach — knows when to act independently and when to escalate; Ability to manage upwards as well as downwards; Right to work in the UK

Nice to have

Experience working on theatrical, entertainment, or release-driven marketing campaigns; Familiarity with Amazon Ads, AVOD ecosystems, or studio-aligned digital activation models; Awareness of Amazon DSP (ADSP) and its application within entertainment and theatrical marketing; Exposure to WPP Open or similar global operating platforms; Experience with platform partnerships, beta testing, or innovation pipelines

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events; Hybrid approach with teams in the office around four days a week