Digital Strategy Planning & Execution Manager

The Digital strategy planning & execution manager is a pivotal role responsible for developing, implementing, and monitoring effective advertising and promotional strategies across both traditional (ATL) and digital channels. This role focuses on optimizing campaign performance through meticulous media planning, data-driven strategy development, and the execution of a test-and-learn agenda. The manager's impact is measured by achieving key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI), ensuring brand visibility, delivering significant cost savings against targets, preventing overspend, and driving high client satisfaction, directly contributing to the brand's market success and financial objectives.

Responsibilities

Develop, implement, and monitor effective advertising and promotional strategies across both traditional (ATL) and digital channels; Optimize campaign performance through meticulous media planning, data-driven strategy development, and execution of a test-and-learn agenda; Achieve key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI); Ensure brand visibility, deliver cost savings against targets, prevent overspend, and drive high client satisfaction

Requirements

Design and manage advertising campaigns for both traditional and digital channels; Plan, select, and buy media efficiently, always looking for new ways to improve; Use data to build strategies, analyze campaign results, and make improvements; Track key metrics (like CTR, ROI, CPC) to ensure campaigns hit their goals and are efficient; Manage campaign spending, aim for cost savings, and prevent overspending; Work well with clients and internal teams (like data specialists) to get things done; Create clear reports on campaign performance and optimization efforts

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups; In-office events