Director, Activation (B2B)

As Director of Activation, you will be a lead media investment strategist and primary growth engine within Kepler's Client Solutions group. The role bridges advanced technical media execution and ongoing business development, serving as an enterprise leader across a global IAT and co-authoring long-term growth plans with Strategy counterparts. You will translate Kepler's activation capabilities into strategic client recommendations. Kepler executes engineered marketing across paid digital media and data-driven CRM channels, acting as clients' agency of record, in-house team, or a hybrid of the two.

Responsibilities

Serve as the cross-channel activation SME, designing media plans that scale client growth; Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks, and tech integrations; Partner with Strategy and Data Science & Analytics (DS&A) teams to productize agentic-powered activation capabilities into market-leading client offerings; Translate audience insights and investment strategies from Strategy and COE partners into tactical, high-performing campaign architectures; Lead media execution and onboarding for new client engagements, presenting recommendations to senior stakeholders; Maintain deep expertise across the evolving ad-tech landscape; Lead and mentor activation teams during the first 90 days of new client engagements; Establish and enforce campaign setup and optimization best practices across portfolio teams and new business pitches; Serve as a key feedback partner for KIP (Kepler Intelligence Platform)

Requirements

8–10+ years of digital media management experience; 3+ years in a leadership role managing a multi-sector account with large-scale spend ($50M+); B2B & ABM account experience (ideal); Holistic media understanding across Social, Programmatic, Search, Video, Audio, and Direct IO; 5+ years managing campaigns across Google Ads (Pmax, DemandGen, Video, Search), Meta, & LinkedIn (ideal); Ability to distill complex technical media strategy into clear growth narratives for C-suite executives; Familiarity with measurement models (MMM, MTA)

Nice to have

B2B & ABM account experience; Reddit & 6Sense DSP experience

Benefits

Healthcare/Dental/Vision; Unlimited PTO; 401k Contributions; $75/mo Wellness Stipend; $100/mo Mobile Phone Stipend; $50/mo Internet Stipend; $500/yr Annual Learning Stipend; $2,000/yr Annual Tuition Stipend; One-time $200 New Hire Home Office Equipment Stipend; Parental Leave (16 weeks primary caregiver / 6 weeks secondary caregiver); Annual Work From Anywhere 4 weeks per year; Target Annualized Discretionary Bonus of 10% ($14,000 - $16,000)