Director, Brand and Communications

Director, Brand and Communications will shape and execute Versaterm's global brand, content and external communications strategy, strengthening the company's position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm's vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions.

Responsibilities

Lead the development and execution of Versaterm's communications strategy across media relations, corporate reputation and brand storytelling; Drive proactive and reactive media engagement to strengthen Versaterm's position as an industry leader; Manage PR agency partnerships and external communications partners; Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and presentations; Oversee corporate announcements, product launches and strategic narratives; Partner with industry analysts, conference organizers and associations to secure earned visibility; Lead crisis and reputation management planning; Own Versaterm's enterprise content strategy across corporate website, blogs, social platforms, executive bylines and key corporate campaigns; Develop an integrated editorial calendar; Partner with the GTM team to develop messaging and content strategies supporting launches, campaigns and business initiatives; Steward Versaterm's brand positioning, messaging and voice across all external channels; Guide the development of compelling creative assets; Foster a culture of collaboration, innovation and continuous improvement; Establish performance metrics; Drive innovation by integrating AI and emerging technologies

Requirements

Bachelor's degree in Communications, Public Relations, Marketing or a related field; 10-15+ years of experience in corporate communications, public relations or related fields, with 5 years of leadership experience; Experience developing and evolving brand positioning, messaging and corporate narratives in a high-growth B2B technology environment; Strong media relations expertise, with established relationships across technology, business and industry trade media; Experience managing and collaborating with creative and communications agencies; Exceptional storytelling, writing and executive communication skills; Ability to translate complex technology and business strategies into compelling, human-centered narratives; Experience developing SEO-informed content strategies that improve discoverability, audience engagement and the performance of digital programs; Experience leveraging AI and emerging technologies to improve development, workflows and team effectiveness; Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery; Compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy; Successfully pass a comprehensive, fingerprint-based background check; Obtain and maintain all required security clearances as a condition of employment

Nice to have

Experience in public safety or technology

Benefits

Comprehensive benefits offering; Variable compensation such as incentive plans or discretionary performance bonuses (for some roles)