Director, Content Marketing

Tenable is seeking an experienced Director of Content Marketing who will act as the architect of our content strategy, ensuring our thought leadership and marketing assets are strategic and differentiated. Your mission is to bring clarity, consistency and authority to our messaging, positioning Tenable as the undisputed leader in exposure management, winning the trust of the CISO, and empowering the practitioner.

Responsibilities

Act as architect of content strategy, ensuring thought leadership and marketing assets are strategic and differentiated; bring clarity, consistency and authority to messaging, positioning Tenable as leader in exposure management; transform proprietary research, executive expertise and customer insights into compelling market narratives; lead the content marketing team, combining strategic planning with hands-on writing and editorial leadership; maintain and grow Tenable’s leadership position by driving the global Exposure Management Leadership Council; nurture and support Tenable’s CISO relationships; coordinate regular discussions and peer-to-peer engagement; translate technical and process insights into regular original reports and content; act as partner for Tenable Research, influencing research calendar and pillar research initiatives; implement GEO-first approach to all external marketing content; ensure assets are optimized for visibility, authority and citation potential across AI-powered answer engines, AI-assisted search and traditional search results; implement and manage AI-enabled content workflows; champion Tenable editorial voice; manage editorial calendar, blog strategy, and writing style guide; quickly generate blog copy, especially for rapid response and highly technical cybersecurity topics; direct creation of high-impact content including research reports, SEO/GEO-optimized web pages, video scripts and derivative content; map derivative content strategies to buyer journey; serve as trusted advisor to key stakeholders; translate business priorities into content initiatives; monitor, report and analyze content KPIs—including organic visibility, engagement and pipeline contribution—using insights to refine strategies and demonstrate business impact

Requirements

8-10+ years in content marketing, corporate marketing or journalism, with at least 5+ years of leadership experience at an enterprise-scale organization; Experience managing a team; Demonstrated ability to write high-quality, technical content across a variety of platforms; Fluency in the emerging AI search landscape; Understanding of how LLMs and answer engines consume content and how to optimize for them; Ability to act as both a visionary leader and a hands-on contributor; Comfortable defining high-level content frameworks while also rolling up sleeves to edit or write high-priority assets; Proven track record of operating in a highly matrixed environment; Ability to secure buy-in from senior leadership and drive collaboration across diverse teams (PMM, Legal, Sales, Research); Demonstrated experience as protector of editorial brand voice and standards; Sharp eye for quality and ability to coach writers to elevate their work; Bachelor’s degree in marketing, communications, journalism, English, or related field; Ability to quickly generate blog copy, especially for rapid response and often on highly technical cybersecurity topics; Comfortable editing technical and research content on cybersecurity topics

Nice to have

cybersecurity experience; journalistic approach; AP Style preferred

Benefits

variable compensation (commission for sales roles, bonus for non-sales roles); medical; dental; vision; disability and life insurance; 401(k) retirement savings with company match; employee stock purchase plan; employee referral program; flexible spending accounts; Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; community programs