Director, Data Strategy

DTA is seeking a Director to join our Data Strategy community and work as a senior part of the Wavemaker data strategy team – focusing on key clients: Reckitt, Jet2, Colgate and Danone. Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.

Responsibilities

Develop relationships with key clients (Reckitt, Jet2, Colgate and Danone) through excellent and transformative data strategy work; Data-led audience design: Using the datasets and technology available to each client, lead and oversee the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels; Work closely with the media planning and activation teams to put enhanced data solutions at the heart of execution; Technology Consultancy: Act as a champion for Open Intelligence and Infosum solutions – developing opportunities for clients to engage and adopt; Innovation: Support the development of AI-based tools to automate or streamline key functions within data strategy practice; Management: Oversee the work and development of 1 to 2 Data Strategy Managers

Requirements

Deep interest in Media & Technology: An understanding of and desire to learn more about data products, AI, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders; Customer Focus: A relentless focus on client success, with a passion for delivering exceptional client experiences and driving long-term relationships; Communication and Presentation Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners; Experience managing multiple stakeholders in a matrixed environment; years digital agency-side working on a data-led role either agency, vendor or client side, with a strong emphasis on digital paid media; Highly developed interpersonal, team building and relationship management skills; Understanding of the importance of privacy first media and what that means for how we need to do things differently

Nice to have

CPG experience preferable but not required

Benefits

competitive medical; group retirement plans; vision; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days