Director, Freshworks Internal Creative Services

Freshworks is seeking a Director of Internal Creative & Design Services to lead and scale our in-house creative team. This role owns the strategy, operations, and output of Freshworks' internal creative function — from brand campaigns, to sales enablement, events, and digital experiences — ensuring every creative touchpoint reflects the quality, clarity, and character of the Freshworks brand. You will build and run a modern, AI-assisted creative studio that functions with the speed and accountability of an internal agency, delivering work that moves markets and earns attention. If you're a creative leader who thinks in systems, sweats the craft, and wants to shape how a global SaaS brand looks and feels at every touchpoint, you'll feel right at home.

Responsibilities

Own and operate Freshworks' internal creative studio as a center of excellence, serving brand, demand generation, product marketing, sales, and regional teams; Define and evolve the visual and creative expression of the Freshworks brand, ensuring consistency and quality across all formats and channels; Lead creative development across deliverables — campaigns, digital and social assets, presentations, event materials, video, motion graphics, and sales collateral; Build scalable creative operations: intake workflows, briefing processes, project management systems, and quality review frameworks that allow the studio to run with agency-level discipline; Partner closely with teams across marketing to ensure creative work brings the Freshworks narrative to life with precision and impact; Drive adoption of AI-assisted design tools to accelerate production, expand creative capacity, and enable rapid iteration without sacrificing craft; Establish and maintain a design system and asset library that empowers internal teams to produce on-brand work independently; Define and track creative performance metrics — asset utilization, production velocity, stakeholder satisfaction, and downstream impact on campaign performance; Build, lead, and grow a team of designers, art directors, motion artists, and creative producers

Requirements

10+ years of experience in creative direction, brand design, or in-house studio leadership, with at least 3 years managing multidisciplinary creative teams; A strong portfolio demonstrating brand-building work across digital, campaign, and product marketing contexts; Deep understanding of visual design, art direction, motion, and how great creative drives business outcomes; Strong background in B2B SaaS or technology marketing, with the ability to make complex products feel clear and compelling; Proven ability to build and scale an in-house creative function, including operations, process, and team structure; Fluency in the modern design toolchain: Figma, Adobe Creative Suite, and emerging AI-assisted design and production tools; Ability to balance creative vision with operational rigor — knowing when to push the work and when to ship it; Experience partnering cross-functionally with brand, content, product marketing, sales, and executive communications; Excellent communication and executive presence; able to present creative strategy and rationale to senior leadership with clarity and confidence

Benefits

Bonus/equity may be available; Inclusive teams; Flexible thinking; Opportunities to grow your career