Director, Growth Content

This is a career-defining opportunity to shape how Airwallex communicates the value of its products to businesses around the world. As Director of Content Marketing, you will own the end-to-end content strategy across all digital platforms, building a high-performing content engine that drives engagement, supports pipeline generation, and elevates Airwallex's brand in a competitive global fintech landscape. You will lead a team of content creators, editors, and strategists while partnering closely with growth marketing, product marketing, sales, SEO, design, and regional marketing teams to deliver compelling, on-brand content at scale. You will also play a key role in integrating AI tools into content workflows to increase efficiency and innovation across the content lifecycle.

Responsibilities

Develop and implement a comprehensive content strategy that aligns with the company's goals, brand identity, and audience needs across multiple products and global markets; Lead the creation of content across various formats, including blogs, product guides, videos, case studies, whitepapers, ebooks, webinars, and social media; Lead, manage, and coach a team of content creators, editors, and strategists; Identify and integrate AI tools and technologies into content creation and distribution workflows; Establish and refine content production processes and implement best practices for content lifecycle management; Ensure all content is on-brand, consistent in style, quality, and tone, and optimized for search and user experience; Define content marketing success metrics and implement systems to track and analyze content performance; Work closely with marketing, sales, product, and design teams and partner with regional marketing leads; Manage external design and content resources, including freelancers and agencies

Requirements

A minimum of 10+ years of experience in content creation, marketing, or a related field, with a strong preference for experience in the fintech or technology sector; Proven track record of developing and executing successful content strategies for tech products with a user-first approach; Exceptional writing and editing skills, with the ability to convey complex information in a clear and engaging way; Experience in coaching and team development, with a demonstrated ability to build and scale content teams; Strong understanding of AI tools and technologies relevant to content marketing and their integration into workflows; Familiarity with SEO best practices and content performance analytics tools; Demonstrated ability to think strategically and creatively, with experience in producing content that engages and converts; Ability to work in a fast-paced environment, managing multiple projects simultaneously without compromising quality

Nice to have

Experience in B2B fintech, payments, cross-border commerce, or regulated financial services environments; Experience building or transforming a content function from the ground up, including establishing processes, workflows, and team structures in a high-growth environment; Familiarity with multi-market content localization and working with globally distributed teams across different regions and time zones; Ability to move fast and grow in dynamic, collaborative, and ambiguous startup-like environments; experience successfully proposing new solutions across a landscape of diverse decision makers with determination