Director, Growth Marketing

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. This hands-on role will own paid search and paid social for HomeLight, running campaigns, optimizing Google Ads, managing Meta, running testing programs, and bringing AI into the workflow. Based in San Francisco, CA with office days Tuesday through Thursday.

Responsibilities

Own paid search and paid social for HomeLight; Build and optimize Google Ads campaigns (search, Performance Max, remarketing); Manage Meta across Facebook and Instagram; Run a testing program with creative and audience experiments; Stay on top of CAC and ROAS and explain what's moving and why; Bring AI into the workflow in practical ways; Work closely with data and product teams to ensure we're measuring correctly

Requirements

8-plus years of hands-on paid search and paid social experience, with meaningful time in-house; Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering; Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup; Demonstrated use of AI tools in a marketing workflow - not just awareness of them; Strong SQL and analytics skills - you pull your own data and build your own reports; Experience with attribution in a high-consideration, long-cycle product; Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself; Clear communicator with senior stakeholders - you can explain performance without overstating it

Nice to have

Real estate; mortgage; insurance; fintech

Benefits

Medical (Aetna or Kaiser); Dental & Vision (Guardian); Long-Term Disability & Short-Term Disability; Hospital Indemnity Insurance; Accident Plan; Employee Critical Illness (Guardian); 401k (Vestwell); Life Insurance (Guardian); Pet Insurance (Nationwide); Commuter benefits; PTO including Volunteer Days; Annual Anniversary Perks including one month paid sabbaticals; HomeLight Services for buying and selling your home