Director, Growth Marketing

We are looking for a stellar Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.).

Responsibilities

Lead end-to-end Go-to-Market (GTM) strategy & execution for new products; Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints; Translate product capabilities into compelling customer value propositions; Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels; Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers

Requirements

10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands; Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams; A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment; Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences; Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership; Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners; You have a track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+); You thrive in high-growth agile environments; An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy; Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results; Excited to roll up their sleeves with teams and do what needs to be done; A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders; Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results

Nice to have

Experience in family tech

Benefits

Medical, dental, vision, and HSA match; Paid life insurance, AD&D, and disability benefits; Traditional 401k with company match; Unlimited PTO; Paid company holidays and pop-up bonus holidays; Professional development stipends; Mental health resources; 1:1 financial planners; Fertility healthcare; 100% paid parental and caregiving leave, plus cleaning service and meals during your leave; Flexible WFH, both remote and in-office opportunities; Fully stocked kitchen, catered lunches, and occasional in-office happy hours; Employee resource groups; Discretionary performance bonus; Equity rewards