Director, Insights & Analytics

The Director, Insights & Analytics plays a critical role in advancing Highwire’s data-driven approach to strategic communications and digital marketing. This role is responsible for transforming research, measurement, and analytics into actionable insights that help clients make informed decisions and demonstrate business impact. Working across our B2B technology, financial services, professional services, and healthcare client portfolio, this role partners closely with client-facing teams and agency leaders to develop measurement strategies, uncover meaningful insights, and strengthen campaign performance. The ideal candidate is equally comfortable analyzing data, conducting research, building measurement frameworks, and presenting strategic recommendations to communications and marketing leaders.

Responsibilities

Lead the development and execution of measurement and insights strategies across client programs; Analyze and interpret data across earned media, social media, web analytics, and other platforms; Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives; Partner with account strategic communications, creative, social, content, and digital teams; Build and maintain agency measurement frameworks, methodologies, and proprietary datasets; Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact; Serve as a client-facing insights expert; Stay current on emerging analytics, measurement, research, and AI-driven methodologies; Support internal data literacy through training, knowledge sharing, and best practice development; Mentor junior team members

Requirements

Bachelor’s degree or equivalent professional experience; 7+ years of experience in measurement, analytics, research, or insights roles within a communications, PR, or marketing agency environment; Proven ability to translate complex data and research into actionable insights and strategic recommendations; Strong experience with secondary research, measurement frameworks, and analytics platforms; Excellent writing and presentation skills; Experience developing dashboards, reports, and performance measurement frameworks; Strong proficiency in Excel and PowerPoint; Ability to translate business challenges into research questions and measurement strategies; Experience collaborating across client services, digital, creative, and data teams; Familiarity with data analytics technology stacks; exposure to AI/ML for deeper insights

Nice to have

Experience in B2B communications across technology, cybersecurity, healthcare, financial services, or professional services sectors; Experience mentoring junior team members

Benefits

Competitive salary; Medical, dental, and vision coverage; 401(k) matching; Generous paid time off; Flexible hybrid work model; Extended summer and winter breaks; Early log-off on Fridays; Paid parental leave; Commuter benefits; Annual Growth Mindset stipend; Monthly technology reimbursement; Wellness benefit program; 501c3 donation matching; Mentorship and professional development; Employee referral and new business referral bonuses; Quarterly events and team celebrations; Dog-friendly office environment