Director of Commercial Marketing

We are seeking a Director of Commercial Marketing to lead commercialization and procedure adoption of the Focalist System. This leader will drive market development, hospital selling strategies, KOL engagement, and clinical evidence programs—positioning Focalist to elevate needle-based procedures.

Responsibilities

Lead commercial marketing efforts to sell the Focalist platform into hospitals and health systems; Develop value propositions tailored to hospital administrators, service line leaders, and economic buyers; Support the sales process with hospital-facing presentations, negotiation frameworks, and competitive positioning tools; Develop and refine clinical value propositions for each procedure and specialty; Execute specialty-level market development programs; Serve as internal clinical marketing authority; Build a layered KOL network; Engage with clinical societies, guideline committees, and academic programs; Partner with Clinical Affairs and Medical Affairs to develop publication strategy; Develop and deliver high-impact podium presentations; Create impactful marketing assets; Build and maintain ROI models and health economics evidence; Partner with Sales to deliver enablement tools; Produce thought-leadership content; Align with cross-functional teams; Lead early adopter programs and pilot launches; Build marketing capabilities to measure clinical program impact; Build and lead a high-performing clinical marketing team

Requirements

Bachelor’s degree; MBA or advanced degree preferred; 7+ years of progressive clinical or commercial marketing experience in medical devices, robotics, or capital equipment, with demonstrated success in procedure/specialty-specific commercialization; Minimum 5 years of surgeon-facing clinical marketing with a track record of driving procedure adoption and utilization growth in a therapeutic medical device or surgical robotics company; Direct OR experience strongly preferred; Proven capability in KOL development, clinical society engagement, market development, and health economics, along with demonstrated experience in customer segmentation, persona development, and voice-of-customer (VOC) programs that inform strategy and content; Analytical and strategic thinker with strong executive presence; ability to influence cross-functional stakeholders and communicate compellingly to clinical, administrative, and executive audiences; Willingness to travel (30%) for customer visits, conferences, case observations, and institutional engagement

Nice to have

Direct experience in procedural robotics, capital equipment, or minimally invasive surgical technology; Familiarity with image-guided procedures, ultrasound, and interventional or procedural specialties (urology, IR, transplant, emergency medicine, or regional anesthesia); Prior leadership of clinical pilots, early adopter programs, or reference site development, including measurement of outcomes, workflow impact, and replication strategies