Director of Marketing Operations

Rogo's marketing function is scaling quickly alongside an aggressive ARR growth plan, and the systems, data, and processes behind it need an owner. We are looking for a Director of Marketing Operations to build and run the operational backbone of marketing: the tech stack and attribution model, demand generation infrastructure, reporting and insights, and the data that feeds board and executive planning. This is a full-funnel ownership role. You will report directly to our Head of Revenue Operations and partner closely with Marketing, Sales, and RevOps leadership to ensure marketing runs on clean data, scalable systems, and rigorous measurement.

Responsibilities

Own and evolve the marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce; Build and maintain multi-touch attribution across the funnel with clean UTM, GCLID, and source and medium tracking into Salesforce; Ensure data integrity across marketing and sales systems; Partner with RevOps to align marketing data models with Salesforce architecture; Build and manage campaign infrastructure for demand generation; Own lead routing and handoff logic between Marketing and Sales; Support event and field marketing programs with operational scaffolding; Identify friction in the funnel and design workflows to improve conversion; Build and maintain dashboards and reporting cadences; Deliver actionable insights to Marketing, Sales, and executive leadership; Own marketing data inputs to board reporting and planning cycles; Partner on budget tracking and channel level ROI analysis; Serve as connective tissue between Marketing and RevOps; Partner with Sales leadership on pipeline definitions and shared reporting; Bring an AI forward mindset to marketing operations

Requirements

6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company; Deep hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io; Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance; Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue; Experience leveraging AI to reimagine how marketing operations teams work; Excellent cross-functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance; You thrive in fast-paced environments; You are ambitious; You are curious; You are an owner; You are collaborative, organized, thoughtful, and kind

Nice to have

Experience in institutional financial services or another complex, relationship driven B2B vertical; Experience operating through a pricing model transition, for example moving from seat based to consumption or usage based pricing; Familiarity with SQL or BI tools such as Sigma or Looker for building reporting independent of engineering support

Benefits

Strong product adoption with the world's leading financial institutions and early stage upside; Extraordinary team; A one-of-one problem; Real ownership; Always at the frontier