Director of Product Marketing

Heidi is building a platform of clinical AI tools designed to support clinicians across their workflows, and we’re looking for a Director of Product Marketing to shape how those products are positioned, launched, and brought to market. You’ll own positioning, messaging, go-to-market strategy, and sales enablement across Heidi’s most important products and launches. You’ll work closely with Product, Sales, and Marketing to understand what we’re building, what customers care about, and what wins in the market. This is a senior individual contributor role for someone equally comfortable setting the strategy and executing it. You’ll bring a strong point of view while staying hands-on enough to talk to customers, write the messaging, build a launch plan, or sharpen the story for an important sales opportunity. Your mandate: make Heidi’s products successful in the market – from how we position and launch them to how we help Sales win.

Responsibilities

Own positioning and messaging across Heidi’s product suite; Build messaging for Heidi’s key audiences; Turn product capabilities, customer outcomes, and competitive differentiation into messaging; Own GTM strategy for major product launches; Partner with Product early to bring customer, competitive, and commercial insight into what we build; Drive cross-functional launch execution and use adoption, customer feedback, and commercial performance to inform what comes next; Build a strong point of view on Heidi’s customers, buyers, competitors, and the clinical AI market; Own customer research, win/loss analysis, and competitive intelligence; Turn those insights into recommendations that shape product, positioning, and GTM strategy; Own the core product marketing materials Sales needs to sell Heidi; Stay close to the field to understand what resonates, where deals get stuck, and what buyers need to believe; Turn customer outcomes into credible proof; Support strategic deals with tailored messaging, competitive positioning, and objection handling

Requirements

7+ years of product marketing experience, ideally in B2B SaaS, AI, healthcare, or another complex technology category; A track record of independently owning positioning, messaging, and go-to-market strategy from development through execution; Experience working closely with Product and Sales to launch products, influence product strategy, and support complex sales motions; Exceptional writing and storytelling skills, with the ability to make complex products clear, differentiated, and compelling; Strong customer and commercial instincts, with experience using customer research, market insights, and performance data to make decisions; Comfortable operating as a senior IC: setting direction, influencing across teams, and producing the work yourself; Comfortable moving quickly, making decisions with imperfect information, and operating in a high-growth environment

Nice to have

Experience in healthcare, health tech, or clinical software; Experience bringing AI products to market; Experience selling into health systems or other complex enterprise organizations

Benefits

Generous Healthcare, Dental, and Vision benefit options 90%+ paid for by Heidi; 401k with 3% match; $100/month Healthy Heidis budget; $700/year learning & development budget; Recharge Days after major pushes; The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups