Director of Product

ashleyfurniture.com, Ashley Furniture's flagship eCommerce destination, is one of the largest furniture eCommerce destinations in the United States, serving millions of customers across a broad catalog of home furnishings. As a core pillar of Ashley's omnichannel retail strategy — spanning direct-to-consumer, licensee retail, and B2B channels — the digital business plays an outsized role in driving brand awareness, customer acquisition, and revenue at scale. We are seeking an experienced and commercially-minded Director of Product, to lead the Ashley eCommerce product team in Ybor, FL. This player-coach leader will own the product strategy and execution for one of Ashley's most significant digital properties, with a mandate to optimize and grow the eCommerce business by leveraging Resident's deep expertise in data science, experimentation, and performance marketing. Reporting to the VP of Product, you will manage a team of product managers, own the Ashley eCommerce platform roadmap, and drive measurable improvements in the customer experience and business outcomes. The ideal candidate is a commercially sharp product leader who knows how to use data, testing, and a world-class eCommerce platform to move the metrics that matter — conversion, revenue, and customer satisfaction.

Responsibilities

Define and own the product vision and roadmap for the Ashley eCommerce experience, with a clear focus on business performance, customer experience, and growth; Identify the highest-leverage opportunities across the Ashley eCommerce customer journey — from acquisition through checkout and post-purchase — and build a roadmap that pursues them systematically; Represent the Ashley customer and digital business teams in strategic discussions, ensuring product decisions reflect the unique scale, catalog complexity, and omnichannel context of the Ashley brand; Partner with eCommerce, marketing, and merchandising leadership to align the product roadmap with broader business priorities and seasonal goals; Lead discovery, prioritization, and delivery across the Ashley eCommerce product surface — including browse and search, product detail pages, cart and checkout, promotions, and post-purchase experience; Drive a rigorous, hypothesis-driven approach to product improvement, using A/B testing and experimentation to validate ideas before scaling them; Leverage Resident’s proprietary data science and analytics capabilities to identify friction points, surface growth opportunities, and measure the impact of product changes with precision; Define and own key product success metrics for the Ashley digital business — including conversion rate, AOV, revenue per visitor, and customer satisfaction — and establish clear, consistent visibility into performance; Drive rapid experimentation cycles, using data to inform decisions at every stage of the product development process; Lead, mentor, and grow a team of product managers focused on the Ashley eCommerce experience — setting clear goals, unblocking execution, and raising the team's product craft; Establish strong ways of working: intake processes, sprint rhythms, and stakeholder communication cadences that keep the team focused and the business informed; Foster a culture of ownership, curiosity, and continuous improvement within the team; Partner closely with engineering and design leadership to ensure fast, high-quality delivery against the roadmap; Serve as the primary product voice for the Ashley digital business in cross-functional forums, representing the business clearly and advocating effectively for customer and commercial priorities; Build strong working relationships with marketing, merchandising, supply chain, and store operations partners to ensure the product roadmap reflects the full picture of the Ashley digital business; Regularly communicate product strategy, progress, risks, and outcomes to executive leadership and the broader organization.

Requirements

8+ years of product management experience with increasing scope and responsibility, including consumer eCommerce; at least 3 years managing product managers; Demonstrated track record of driving measurable business outcomes — conversion growth, revenue improvement, customer satisfaction — through product and experimentation; Deep experience with eCommerce at scale, including catalog-rich or multi-category retail environments; Strong command of A/B testing and experimentation methodologies; comfortable designing, running, and interpreting tests at high velocity; Experience working in complex, multi-stakeholder organizations at the intersection of eCommerce, marketing, and retail/omnichannel operations; Player-coach mentality: comfortable doing the hard product work yourself while developing others to grow in their craft; Commercially sharp, with the ability to connect product decisions to business outcomes and communicate those connections clearly to executives and partners; Strong communicator comfortable presenting to senior leadership and cross-functional teams; Excellent analytical skills with demonstrated ability to leverage data to inform product decisions and prioritization; Deep empathy for customers, demonstrated through strong practices in discovery and validation; Must be willing and able to work in-office (5 days a week) in Tampa, FL; Candidates must reside in or be willing to relocate to the Tampa Bay area.

Benefits

Competitive salary; Annual bonus potential; Health, Vision & Dental Insurance; 401K with company match component; "Take what you need" PTO; Wellness benefits; A FREE MATTRESS plus an awesome Friends and Family discount