Director Omnichannel Marketing

The Director of Omnichannel Marketing will lead strategy, consulting, execution, and optimization of omnichannel marketing programs for enterprise / mid-market clients. He is an active member in customer journey at Krish including business consulting and participating in pre-sales, growing client accounts, growth marketing services, customer journey design, MarTech, AI, analytics, and performance marketing to help clients increase acquisition, retention, customer lifetime value, and profitability.

Responsibilities

Act as a trusted advisor to client leadership teams. Conduct marketing maturity assessments, marketing strategy workshops, and quarterly business reviews; Identify new growth opportunities and support business development, proposals, and solution presentations; Develop customer-centric omnichannel marketing strategies aligned with client business objectives; Create annual Growth/GTM roadmaps and marketing transformation plans; Drive customer acquisition, retention, loyalty, and revenue growth across digital and offline channels; Lead customer journey mapping and lifecycle marketing initiatives; Design and optimize customer engagement programs using Email, SMS, WhatsApp, Push Notifications, Loyalty, and Marketing Automation platform for client/brands; Drive adoption of AI for audience segmentation, predictive marketing, personalization, campaign optimization, and content generation; Collaborate with Commerce, Data, and AI teams to deliver integrated customer experiences; Define customer segmentation, attribution models, CLTV, RFM analysis, and campaign measurement frameworks; Translate customer and marketing data into actionable business insights; Build KPI dashboards and performance reporting for clients; Improve website conversion, customer engagement, repeat purchases, and average order value; Lead CRO initiatives, A/B testing, experimentation, and personalization programs across customer touchpoints; Collaborate with cross-functional teams for the project execution; Stay ahead of the learning curve and implement best of the technology for department; Manage relationships with platforms and manage certifications; Build and mentor a high-performing omnichannel marketing team and manage team’s performance and align them with client KPIs with help of managers; Manage productivity, profitability and revenue targets for the department; Create succession plan to manage continuation of the business

Requirements

Masters/Bachelors degree in Marketing, Business, or a related field; 12+ years of experience in Digital, CRM, Lifecycle, or Omnichannel Marketing, with at least 5 years in a leadership role; Proven experience with retail, eCommerce agency, or consumer brand clients; Strong understanding of customer lifecycle marketing, personalization, marketing automation, analytics, and performance marketing; Experience managing enterprise marketing transformation programs and cross-functional teams; Strategic Thinking & Business Consulting; Omnichannel Customer Experience; Marketing Technology & Automation; Data-Driven Decision Making; AI-Enabled Marketing; Customer Journey Design; Leadership & Team Development; Executive Communication & Stakeholder Management; Commercial Acumen & Growth Mindset

Nice to have

Hands-on experience with Commerce platforms: Adobe Commerce, Shopify Plus, Salesforce Commerce Cloud; Familiarity with Marketing Automation tools: Klaviyo, Adobe Campaign, Salesforce Marketing Cloud, MoEngage, Braze, HubSpot; Exposure to Analytics tools: GA4, GTM, BigQuery, Looker Studio, Power BI, Tableau; Experience with Personalization platforms: Adobe Target, Optimizely, Dynamic Yield, Bloomreach; Working knowledge of AI tools: Vertex AI, Gemini, OpenAI, Predictive Analytics, Customer Data Platforms (CDP)

Benefits

Opportunity to work with a diverse and well-experienced team; To be part of the team who creates phenomenal growth stories for worlds renowned brands; Professional Growth Roadmap; Real-time mentorship and guidance from the leaders; A workplace that invests in your career, cares for you and is fun & engaging; You can be yourself and do amazing work; Competitive salary; Flexible work-life balance with a 5-day working Policy; Paid time off; Learning & Development bonus; Health coverage; Rewards & Recognitions; Event & Festivals celebrations; Ongoing training programs; Onsite opportunities; Recognition opportunities for open-source contributions