Director, Social Media

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable. As Director, Social Media, you will serve as the strategic anchor and lead for A&G's Social Media capabilities. You'll be responsible for owning the high-level strategy, client counseling, and growth of your accounts - with a primary focus on organic and paid social strategy, content strategy, and platform expertise. You'll also oversee A&G's Creator Relations capabilities, ensuring the two disciplines work in lockstep, while serving as an active driver of agency-wide innovation and industry visibility. Sitting within A&G's PR practice - which leads with an earned-first mindset that you'll bring to organic and paid social strategy - you'll report directly to the SVP, PR Practice Lead. Note that A&G is a hybrid agency, and this role will be expected to collaborate in-person three days a week in our Boston ThirdSpace.

Responsibilities

Serve as strategic anchor and lead for A&G's Social Media capabilities; Own high-level strategy, client counseling, and growth of accounts; Primary focus on organic and paid social strategy, content strategy, and platform expertise; Oversee A&G's Creator Relations capabilities; Serve as active driver of agency-wide innovation and industry visibility; Report directly to SVP, PR Practice Lead; Lead development of tailored Social Media strategies based on client business objectives, target audiences, and competitive landscape; Provide strategic oversight of A&G's Creator Relations capabilities; Partner with Strategy, Media, and Creative teams to translate brand narratives into channel-native content; Manage day-to-day financial health of partnerships, including contribution to SOWs, staffing plans, and budget tracking; Track and report on performance metrics; Drive ongoing research initiatives to identify new platforms, formats, and tools; Actively contribute to new business pitches and executive meetings; Manage 1-3 direct reports; Foster a collaborative, high-performance, and inclusive agency culture

Requirements

8–10 years of relevant social media experience - inclusive of both organic and paid strategy, content development, and platform management - across B2C and B2B brands; Social media strategy is your primary area of depth and expertise; Proven skill, hands-on experience, and continued interest in leading Creator Relations and influencer marketing; Deep, current fluency across major social platforms, with a track record of adapting strategy to algorithm and format changes; Proven track record of leading successful social media programs that drive measurable business results; Sharing a portfolio will be required; Experience in agency land or on the client side in a fast-paced environment, leading multiple projects, lines of business, and growth areas simultaneously; Skilled at synthesizing complex data and trends into clear, persuasive strategy and storytelling; Experienced in new business pitch rooms and executive meetings and skilled at presentations - both developing written communications and confidently presenting to clients and senior leadership; Entrepreneurial in spirit; Respect established processes but equally excited about new challenges that haven't been approached before and building something new; Love being a people manager and prioritize coaching and mentorship of junior team members

Benefits

Join a vibrant team that values creativity, innovation, and making a positive impact; Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability; Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work; Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact; Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world