DTC Marketing Specialist

The DTC Marketing Specialist will be responsible for developing and executing the company’s early-stage marketing strategy ahead of product launch. This role will own go-to-market planning, brand awareness initiatives, social-first content strategy, early paid media efforts, performance analysis, and foundational marketing processes. As the company’s first dedicated marketing hire, the Marketing Manager will work directly with the founders and balance strategic planning with hands-on execution. The ideal candidate has experience launching or scaling consumer or DTC brands, understands how to build traction through social and digital channels, and is comfortable independently taking marketing initiatives from concept through execution and optimization.

Responsibilities

Develop and execute a comprehensive go-to-market marketing strategy ahead of product launch; Translate business and brand objectives into actionable marketing priorities and initiatives; Establish a clear pre-launch and post-launch marketing roadmap; Define measurable marketing KPIs to evaluate awareness, engagement, acquisition, and conversion; Identify and test potential growth opportunities to determine which channels and strategies can scale after launch; Develop and oversee a social-first content strategy across Meta, Instagram Reels, TikTok, and similar platforms; Build a consistent short-form content publishing cadence designed to generate awareness and audience engagement; Develop content ideas and storytelling approaches that communicate the brand and product effectively; Manage content calendars and ensure marketing activities remain organized and aligned with launch priorities; Coordinate creative production required to support social media and broader marketing initiatives; Identify emerging social media trends and relevant opportunities for the brand; Build early brand awareness through consistent positioning, messaging, and storytelling; Translate the founders’ vision into marketing initiatives that resonate with target consumers; Ensure marketing communications maintain a cohesive brand identity across digital channels; Develop initiatives designed to establish a recognizable market presence ahead of launch; Continuously refine messaging based on audience response and performance insights; Launch and manage early paid media campaigns when appropriate; Develop initial campaign tests across relevant acquisition channels; Test audiences, messaging, creative concepts, and other campaign variables; Monitor campaign performance and identify opportunities for optimization; Use early results to determine which acquisition approaches have the strongest potential to scale; Balance paid acquisition initiatives with organic brand-building efforts; Track marketing performance across social media, content, paid media, and other digital initiatives; Establish reporting structures and measurable KPIs for marketing activities; Analyze campaign and audience data to identify trends, opportunities, and areas for improvement; Translate performance data into actionable recommendations; Continuously test and iterate marketing initiatives based on results; Work directly with the founders to align marketing priorities with broader business objectives; Take ownership of marketing initiatives from planning through execution; Establish foundational marketing processes, workflows, and reporting structures; Maintain visibility into marketing priorities, progress, performance, and upcoming initiatives; Identify resources, systems, and processes needed to support marketing as the company grows; Help build a scalable marketing foundation that can support future team expansion

Requirements

3–4+ years of experience in digital marketing, growth marketing, brand marketing, or a related role; Experience developing and executing social-first marketing initiatives; Hands-on experience with Meta and short-form content ecosystems; Experience developing brand awareness and audience growth initiatives; Experience supporting or managing paid media campaigns and performance optimization; Strong understanding of DTC and consumer marketing principles; Strong knowledge of Meta, Instagram Reels, TikTok, and short-form content strategies; Ability to develop and manage content calendars and coordinate creative production; Strong understanding of brand positioning, storytelling, and audience development; Ability to launch, monitor, and optimize early paid media initiatives; Strong analytical skills with the ability to establish KPIs, interpret performance data, and translate insights into action; Ability to balance long-term marketing strategy with hands-on day-to-day execution; Strong organizational and project management capabilities; Excellent communication skills and ability to collaborate directly with founders; Ability to independently own marketing initiatives from concept through execution and optimization

Nice to have

Experience launching or scaling a consumer or DTC brand is strongly preferred; Experience working in an early-stage or fast-moving environment is highly valuable