Ecommerce Content Specialist

Everlane’s mission is to make ethical basics accessible to everyone around the world. We believe great design and thoughtful digital experiences can make a meaningful difference in how customers discover and shop our products. We’re looking for an Ecommerce Content Specialist to help execute and continuously improve Everlane’s ecommerce experience. This role partners closely with the Senior Manager of Ecommerce, Digital Designer / CRO Specialist, and Ecommerce Specialist to bring campaigns, launches, and special projects to life across the site. You’ll own key customer-facing experiences including Homepage content, specialty landing pages, Collection Page content and optimization, special projects, and key launches.

Responsibilities

Own Homepage content, specialty landing pages, and Collection Page content and optimization; Support and execute key campaigns, product launches, seasonal moments, and special projects; Build and QA onsite experiences using Builder.io, Shopify, Figma, and Airtable; Partner with the Senior Manager of Ecommerce, Digital Designer / CRO Specialist, and Ecommerce Specialist to execute the ecommerce roadmap and prioritize site improvements; Manage updates to the Integrated Marketing Calendar and track key launches and onsite moments; Manage creative requests and partner with Creative, Marketing, Product, and other teams to bring ideas to life onsite; Own or support A/B testing and experimentation, including developing hypotheses, coordinating tests, and analyzing results; Partner with the Ecommerce team to monitor key site performance metrics and use data to identify opportunities across key site experiences and customer funnel touchpoints; Conduct regular site audits and proactively identify opportunities to improve content, UX, merchandising, and conversion; Manage multiple projects and deadlines while maintaining strong attention to detail and QA

Requirements

2–4 years of experience in ecommerce, site merchandising, digital content, or digital production; Shopify, Figma, and Airtable experience required; Experience managing ecommerce content across Homepage, Collection Pages, landing pages, or other customer-facing experiences; Experience with A/B testing, CRO, and data analysis; Strong organizational, project management, and QA skills; Highly collaborative with strong communication skills; Self-starter who takes ownership and proactively identifies opportunities to improve the customer experience; Comfortable working in a fast-paced environment and managing multiple priorities

Nice to have

Experience with Builder.io, Shopify Plus, or similar ecommerce platforms; Experience in fashion, retail, or consumer ecommerce; Basic understanding of HTML/CSS or ecommerce development workflows