Events Manager

One Pass is seeking an experienced and highly organized Events Manager to lead the strategy, planning, execution, and measurement of events that drive brand awareness, client engagement, member acquisition, and business growth. This role will serve as the primary owner of all One Pass events, overseeing the full event lifecycle from concept development through post-event analysis. The ideal candidate is a strategic thinker and hands-on executor with a proven track record managing corporate events, conferences, sponsorship activations, client programs, and experiential marketing initiatives. This individual will partner closely with cross-functional stakeholders to establish event objectives, define success metrics, and demonstrate measurable return on investment.

Responsibilities

Develop and execute a comprehensive event strategy aligned with business goals and marketing priorities; Own the planning and execution of all client-facing, member-facing, and industry events; Identify opportunities to increase brand visibility, customer engagement, and business impact through events and sponsorships; Create integrated event plans, timelines, budgets, and project schedules; Lead end-to-end event management, from initial concept through onsite execution and post-event follow-up; Serve as the primary event owner and point of accountability for event success; Manage client events, sponsorship activations, member engagement events, conferences and growth/executive events; Coordinate logistics including registration, venue management, food/beverage, signage, giveaways, staffing, and attendee experience; Ensure all events deliver a high-quality, on-brand experience; Partner with Marketing, Growth, Account Management, Network, Product/Tech and Leadership teams to establish event objectives and desired business outcomes; Facilitate alignment among stakeholders and communicate event plans, timelines, and status updates; Develop event briefs and ensure strategic goals are translated into executable plans; Collaborate with leadership and key stakeholders to establish event KPIs and success metrics; Track event performance against goals including attendance, engagement, pipeline influence, client retention, lead generation, and brand awareness; Develop post-event analyses and executive summaries demonstrating business impact and ROI; Make recommendations for future optimization based on performance insights; Negotiate and manage relationships with third-party vendors, agencies, venues, production partners, promotional suppliers, and fulfillment partners; Procure all event materials, signage, branded merchandise, giveaways, and activation assets; Manage event budgets and ensure projects are delivered within allocated budget; Oversee sponsorship activations and ensure contracted benefits are fully executed; Develop innovative event experiences that increase attendee engagement and support business objectives; Evaluate sponsorship opportunities and provide recommendations based on strategic fit and anticipated ROI

Requirements

4-6 years of event marketing, event management, experiential marketing, or related experience; Proven experience owning events from strategy through execution/measurement; Demonstrated success managing multiple projects simultaneously in a fast-paced environment; Experience developing event KPIs and measuring business impact/ROI; Strong vendor management and contract negotiation experience; Exceptional project management, organizational, and communication skills; Ability to collaborate effectively with senior leaders and cross-functional teams; Experience creating and managing event budgets; Willingness to travel as needed to support events (~25%)

Nice to have

Experience within healthcare, benefits, wellness, or health plan organizations; Experience managing large-scale sponsorship activations and industry events (e.g., golf tournaments, charity events, conferences); Familiarity with CRM and marketing automation platforms such as Salesforce, Marketo, or HubSpot; Experience supporting both B2B and consumer-facing events