Experience (SEO, GEO) Associate Director

Step into a rapidly growing, forward-thinking team of 22+ specialists across Australia where you can blend cutting-edge tech with true flexibility (hello, MeFlex and 3-day office weeks!) to shape the future of digital experience across Australia.

Responsibilities

Directly manage, coach, and empower a team of Experience specialists (SEO, GEO, analytics), fostering a highly collaborative and supportive culture; Act as day-to-day strategic lead for key accounts, building trusted relationships and ensuring delivery consistently smashes client KPIs; Drive high-quality delivery of Experience products across WPP Media agencies, refining workflows and scaling frameworks for success; Support pitch responses, spot fresh growth opportunities within existing portfolios, and keep projects profitable; Stay ahead of the curve by exploring the latest tech, from cutting-edge LLMs to smart SEO automation, to keep strategies sharp and impactful

Requirements

Deep, hands-on expertise across SEO, GEO, analytics, and reporting, with a proven ability to translate complex data into actionable strategies; Demonstrated experience in managing, mentoring, and developing mid-level and junior staff; Stellar communication and stakeholder management skills, with a track record of driving continuous improvement in client satisfaction; Solid experience in monitoring project profitability, managing team resourcing, and assisting with scoping and new business pitches; Tool-agnostic, adaptable mindset with the ability to confidently navigate diverse platforms, search engines, and market research tools

Benefits

Competitive salary package; 20 days holiday increasing with service to a maximum of 25 days; option to purchase extra leave up to 4 weeks per year; flexible working environment; paid parental leave; flexible public holidays; birthday leave; early finishes during summer months; learning and development opportunities; supportive and inclusive workplace culture; mental wellness support via Employee Assistance Program; employee resource groups and in-office events; access to global WPP Media & WPP networks