Fashion Paid Advertising Strategist

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance

Responsibilities

Own the execution, performance, and growth of campaigns within your book of business; Full ownership and execution of performance marketing via paid social & paid media native platforms; Execute builds and production A-Z with redundancy across channels; Lead execution of optimizations with regards to performance improvements relative to goals; Manage all client budgets and/or advise on budget changes based on your expertise; Effectively own strategic communication internally for client teams; Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; Weekly client progress recaps, outlining performance insights and future recommendations; Ownership of performance reporting and strategy communication; Execute performance reporting A-Z with excellent presentation creation capabilities; Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps; Employ AI technologies to enhance and optimize business processes; Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

2-3 years of digital marketing experience; 1-2 years in agency setting; Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B; Minimum 2 years of experience with Meta Ads for direct response campaigns; Minimum 2 years of hands-on experience with Search Engine Marketing; Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development; Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads; Proficiency in Google/Microsoft Office Suite(s); Proficiency in Google Analytics; Strong understanding of full-funnel marketing and paid media’s place in the funnel; Strong written and verbal communication skills; Strong organizational and project management skills; Self-motivated individual with a strong desire to succeed; Excellent interpersonal skills; Strong work ethic and ability to learn quickly and independently; Interested in a long-lasting relationship with a growing company

Benefits

Base salary + commission opportunities; Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium; 401(k) plan - 4% employer contribution matching; Unlimited Time Off available on day one; Fully flex work environment: full-remote, in-office, or hybrid; Employee Assistance Program (EAP); 12 observed United States national holidays + 2 mental health recharge days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives