Fashion Paid Advertising Strategist

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.

Responsibilities

Own execution, performance, and growth of campaigns within book of business; Tie efforts to greater business goals; Work hand-in-hand with account leadership to ideate and evolve strategy within the broader media mix; Own reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management; Provide insights and forward-thinking strategy to clients on an ongoing basis; Full ownership and execution of performance marketing via paid social and paid media native platforms; Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads; Effectively execute builds and production A-Z with redundancy across channels; Lead execution of optimizations with regards to performance improvements relative to goals; Manage all client budgets and/or advise on budget changes based on expertise; Own strategic communication internally for client teams; Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; Weekly client progress recaps outlining performance insights and future recommendations; Excellent marketing and business strategy acumen; Complete understanding of the marketing funnel and how to execute via paid social and paid media; Full understanding of the eCommerce model and lead gen strategies; Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results; Ownership of performance reporting and strategy communication; Execute performance reporting A-Z with excellent presentation creation capabilities; Leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps; Employ AI technologies to enhance and optimize business processes; Utilize and leverage Power Digital's Nova ecosystem as it relates to department

Requirements

Proficiency in spoken and written English at an advanced level; 2-3 years of digital marketing experience, 1-2 years in agency setting; Minimum 2 years of experience with Direct Response marketing, specifically in E-Commerce, Lead Gen or B2B; Minimum 2 years of experience with Meta Ads for direct response campaigns; Minimum 2 years of hands-on experience with Search Engine Marketing; Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development; Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads; Proficiency in Google/Microsoft Office Suite(s); Proficiency in Google Analytics; Strong understanding of full-funnel marketing and paid media’s place in the funnel; Strong written and verbal communication skills; Strong organizational and project management skills; Self-motivated individual with a strong desire to succeed; Excellent interpersonal skills; Strong work ethic and ability to learn quickly and independently; Interested in a long-lasting relationship with a growing company